High willingness to pay a premium for these buses with 77% saying they are willing
62% say availability of charging points in buses is a must- have
Mumbai, 18th July 2022: NueGo travel insights, focused on intercity Indian bus travelers, has revealed that while 96% of the respondents liked the concept of a premium electric bus and 91% found it unique, 88% looked forward to the experience that a premium electric bus would provide. Additionally, there is also a high willingness to pay a premium for these buses as 77% travellers stated they are willing to pay premium for premium electric bus travel.
The research findings are part of the first of its kind interview-based study with over 2800 respondents across 10 cities conducted by NueGo, the flagship inter-city electric mobility coach brand of GreenCell Mobility. In partnership with Kantar, the world’s leading insights and consulting company the study was aimed at understanding the needs of the Indian inter-city traveller. The study included multiple bus traveller segments- Premium AC, Affordable AC, Non-AC, using both qualitative and quantitative research.
With respect to bus travel the new age traveller also expects a connected experience. ‘Technologically advanced’ is among the top 5 reasons driving preference for a particular bus brand and 62% say availability of charging points in buses is a must- have. Bus travellers also want to be constantly updated on the bus status with majority expecting intimation on schedule, delays, etc. to be a ‘must have’ as a part of the service offerings.
Post COVID-19, along with more consumers seeking Safety and Hygiene compared to before, another key trend observed is that travelers see the need for cleaner transportation options. With increasing awareness of the climate crisis, the new age Indian is open to embrace the change to green travel.
Speaking on the offering, Satish Mandhana, Director, GreenCell Mobility said, “Traditionally, intercity travel using bus as a mode of travel has been a remote consideration for intercity travellers. Today, consumers are looking for safety, timeliness, cleanliness, good riding experience and value for money for their travel options. NueGo – electric buses with its climate-friendly silent rides, brilliant basics which are at par with Global standards, superior customer service, and competitive pricing aims to make NueGo a preferred mode of intercity travel.”
A unique service offering, NueGo buses will be fitted with innovative technology and offer end to end convenience through customer lounges, app bookings, live tracking, and seamless customer experience.