With the new range Karya, the brand is taking a step towards promoting sustainability and help conserve the planet.
National, 5th June, 2023: On the occasion of World Environment Day, Urban Ladder, one of India’s most loved furniture brands, has unveiled its sustainable range of furniture — Karya. The new range stands out for its innovative use of biodegradable and non-toxic materials to create an eco-friendly board. This means that Karya is fashioned from agricultural residues like wheat or reed straw that would’ve otherwise been burnt. Through these thoughtful choices, the brand’s new collection effortlessly combines style and functionality, contributing to a more eco-conscious future.
Embracing biophilic designs, Karya takes inspiration from the gentle contours of a grain of wheat. Clean lines and tasteful form elevate these curves, while natural cane detailing lends a light, airy touch. The range includes products like a Queen & King Size storage bed, a 3-drawer chest, a bedside table, and a 2-door wardrobe, adding a sense of elegance to your humble abode.
As per the latest American Express Trendex report, Indians are getting serious about leaving a positive impact on the planet. While 97% of consumers are of the view that all products should be environment-friendly, 96% think about the impact on the planet when making purchase decisions.
Commenting on the launch, Maya Mathew, Head of Design, at Urban Ladder, said, “We are excited to launch our first sustainable product range Karya, made of materials which have minimal negative impact on the environment. This new range stands as a milestone in our aim to use and create eco-friendly materials and furniture products. At Urban Ladder, we make sure that our finely crafted range appeals to a diverse range of customers while imparting a sense of sustainability, comfort, and elegance. We are confident that our customers will embrace this range and appreciate how it contributes to the creation of a healthy living space. We will strive to create more environmentally sensitive products and help our customers adapt to a healthy and sustainable living environment.”
In line with their commitment to reducing plastic usage, Urban Ladder has implemented paper-based packaging for their latest collection. This sustainable packaging includes eco-friendly 5-ply boxes, craft paper, and fillers made of honeycomb paper. The result is a charming ensemble, starting from ₹4000. Customers can get their hands on this sustainable range on the Urban Ladder website starting 5th June 2023.