The brand will use the fresh capital to up its marketing and expansion efforts to increase brand awareness and gain a wider customer reach while expanding its product line
Mumbai, February, 2nd, 2023: Adding yet another high-potential startup to its vast portfolio, Mumbai Angels, a premium platform for private investments, led the investment round of INR 2.2 Cr, in sustainable baby essentials brand A Toddler Thing, amidst other investors.A Toddler Thing will use the fresh capital to up its marketing and expansion efforts to increase brand awareness and gain a wider customer reach while expanding its product line. The funds will also allow the brand to bolster its sustainability quotient, providing safe, eco-friendly baby products.
Nandini Mansinghka, CEO of Mumbai Angels, commented, “Parenting can be a rollercoaster ride. There are countless aspects a parent needs to pay attention to, and their child’s safety tops the priority list. A Toddler Thing focuses on creating a wide range of sustainable and safe baby products for the babies who will inherit the planet tomorrow. The brand is leading the way in sustainable baby products in India and has been incredibly capital efficient. This funding is a testament to their growth and progress over the past 5 years. We believe that the new capital will allow them to expand further on all fronts and reach greater heights.”
“Today, nearly every parent is constantly on the hunt for baby products that are safe and non-toxic. They are also increasingly concerned about the sustainability aspect of the brands they purchase from, as they want to ensure a cleaner, greener planet for their children. Sustainability and safety are in our DNA at A Toddler Thing. As a game-changer in the Indian market, we are committed to providing sustainable and safe baby products that benefit both the environment and our little ones. Together, let’s create a brighter and more sustainable future. We are thankful for our investors who are backing us in our journey to ensure children’s and the planet’s safety. The latest funding will help us gain a wider reach and grow further,” added Ashwanth Sureshbabu, Co-Founder and CEO of A Toddler Thing.
One of the most sought-after baby essentials brands in the country, A Toddler Thing offers an unparalleled selection of GOTS and CPSIA-certified clothing and organic muslin essentials, all carefully designed with your baby’s comfort and happiness in mind. The founders, Ashwanth and Swathi, have personal experience and understanding of how important it is to have safe and sustainable baby products, that’s how the brand came to life.
Founded in 2017, A Toddler Thing has seen tremendous growth, processing over 1.5 lakh orders, with a 75% YoY increase in sales. The brand is committed to providing safe and sustainable products for babies and their parents and is excited to continue to raise the bar for conscious consumption in the country. With the support of the investors, A Toddler Thing is poised to make an even greater impact in the industry.