Accel launches ‘Decoding Marketplaces’

An initiative to assist aspiring Marketplaces founders to build scale in their journey

Accel has powered 25+ marketplaces in India from Seed to Scale

Accel has invested close to USD 700 million in Indian Marketplace startups thus far

Bangalore, 14th November 2022: Global venture capital firm, Accel, has launched ‘Decoding Marketplaces’, a digital repository of experiences in backing successful marketplaces. The initiative is designed to help entrepreneurs identify the building blocks of successful marketplaces and gain experience from their peer group.

Accel sees a significant opportunity around marketplaces in India. In the past decade, Accel has supported many marketplace startups and their founders from seed to scale, including Bizongo, Flipkart, Swiggy, Urban Company and Zetwerk. Each startup has reimagined ‘the bazaar’, thus shaping the future of commerce and livelihood in India. Accel has worked closely with ~200 firms and has powered 25+ marketplaces on their journeys from seed to scale with an investment of nearly USD 700 million.

‘Decoding Marketplaces’ comprises content curated by Accel partners in collaboration with founders of some of the most significant marketplaces in the country. Indicative learnings from ‘Decoding Marketplaces’ include identifying test beds, onboarding the best suppliers and retaining them on the platforms, hiring a risk team in a B2B marketplace, and dealing with large competitors, thus giving upcoming entrepreneurs tactical and strategic learning.

‘Decoding Marketplaces’ will also provide a platform for emerging founders to network with successful marketplaces founders. The Decoding Marketplaces Startup Hunt invites early-stage entrepreneurs who have raised