Aditya Birla Sun Life Mutual Fund Launches “HAR GHAR SIP” Initiative to Turn every Individual’s Dream of Long-Term Wealth Creation into a Reality

New Delhi, July 5, 2023: Aditya Birla Sun Life Mutual Fund (ABSLMF) has launched “Har Ghar SIP” initiative to empower individuals to turn their dream of creating long term wealth into reality, no matter how big or small they may be. ABSLMF has launched this program at all its branches.

Elaborating on the program, Mr. A Balasubramanian, Managing Director & CEO, Aditya Birla Sun Life AMC Limited, said, “We at ABSLMF are committed to seeing that all households get into the habit of investing their hard-earned money regularly into a product that rewards them over a long-term basis for their discipline. With this objective in mind, we have launched ‘Har Ghar SIP’ Program across India. In the coming months, our strong field distribution team will reach out to customers to educate them on the benefit of SIP investing over a longer duration for wealth creation. It is our endeavor to turn every individual’s dream of long-term wealth creation

into a reality.”

Aditya Birla Sun Life Mutual Fund – making “crorepatis” out of long-term investors.

Monthly SIP Of Rs 10000 No. Of Years Since Inception Total Amount Invested (Rs cr) Current Value (Rs cr)
Aditya Birla Sun Life Frontline Equity Fund 21 24.9 lakhs 1.6 crore
Aditya Birla Sun Life Flexicap Fund 25 29.8 lakhs 4.5 crore
Aditya Birla Sun Life Digital Fund 23 28.1 lakhs 2.5 crore

Source: Aditya Birla Sun Life AMC Ltd, as on 31st May 2023

A recent CAMS report suggests SIP in equity schemes has been the preferred route to begin the investing journey for two thirds of the new millennials. Interestingly, a third of new millennials have been convinced about making a lump-sum investment.

Here is an example of how SIP has become popular. If you had saved Rs 10000 every month from the start of the year 2000, then your accumulated savings would be Rs 27.8 lakhs as of 31st March 2023. Instead, if you had started an SIP of Rs 10000 every month in Nifty 50 TRI then the accumulated value of the investment would be Rs 1.8 crore during the same period.

Despite several market crashes, economic downturns and even a pandemic, the Nifty 50 TR index has generated 12.6 percent compounded annual growth rate during the above-mentioned time.

A historical study of Nifty 50 TRI during the last 22 years shows – SIP has given positive returns when invested for more than 5 years, SIP has generated more than 10 percent returns when invested for longer time frames of 10 – 12 years.

India’s Mutual Fund Industry

India’s mutual fund industry had a photo finish to the financial year 2023 with record high SIP contribution at over Rs 14000 crore during March 2023. Systematic investment plan or SIP as it is commonly known, has grown over the years with Rs 44921 crore inflow in financial year 2017 to Rs 155972 crore in financial year 2023. That’s a growth of over 250 percent in the last 7 years. India’s mutual funds have 6.42 crore SIP accounts as of April 2023, AMFI data showed.


Investing is a journey towards achieving financial goals, and Systematic Investment Plans (SIPs)are the footsteps that bring you closer to your goals. Many Indian households have started walking on these footsteps.

Aditya Birla Sun Life Mutual Fund’s “Har Ghar SIP” initiative is a testament to this belief, empowering individuals to turn their dreams into reality, no matter how big or small they may be.

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