With an elevated offering of experiences across luxury, art, fashion, and design, along with curated and immersive experiences, Ajio Luxe Wkend returns for the 4th Edition on 12, 13, 14 January 2024 at Jio World Garden, BKC.
Mumbai, January 11th, 2023: After the resounding success of last year, Ajio Luxe Wkend in association with Chivas Glassware and HSBC has set the stage for yet another electrifying show, with 250+ brands across 14 categories and 3 days. The event is produced by The Magnanimous Group in collaboration with The Established and is proud to present Edition 4 in their legacy of unparalleled excellence.
Returning for this edition, Anaita Shroff Adajania has curated Fashion, a carefully chosen assortment of both International and Homegrown labels while Ashiesh Shah, the curator of Home + Design, returns to showcase his keen eye for luxe sensibilities. Joining this lineup is Aparajita Jain for Art, who will infuse artistic vitality through the show with seven artists showcasing over 80 pieces.
The Opening Night Preview, in association with Ajio Luxe, Chivas Glassware and HSBC is an exclusive invite-only first look at Edition 4. Adding to the luxe landscape of the evening is Mercury Retrograde: Magic or Mayhem. Hosted by our curators–Anaita, Ashiesh and Aparajita–the event embraces the mystique and unpredictability of this cosmic occurrence, unfolding as an immersive, theatrical journey through the realms of Fashion, Art, Design, Music, and Culinary Artistry. A captivating and avant-garde performance will draw inspiration from the astrological event, brimming with interpretations.
Later that evening, we shine a spotlight on sustainable fashion, with the introduction of Pangaia in the Ajio Luxe Outdoors, which then makes way for a midnight shopping experience.
Day two promises a journey through the epitome of luxury. The House of Chivas hosts HSBC Power Panels by The Established, offering insights into the intersection of prestige and finance with discussions ranging from ‘The Rise Of Venture Capital Funding In Fashion Start-ups In India; ‘What Does The Advent Of International Beauty Brands Spell For Homegrown Ones?’; ‘The Disposable Culture of Influencer Marketing’; to ‘The Future Of Art And Design Investment In The Eyes Of Millennials And Gen Z’. Moderating these engaging conversations are renowned industry experts and thought leaders, including Aabha Bakaya, Komal Basith, and Arshia Dhar to name a few.
Hosted brunches and cocktails fill the Chivas XV Lounge, while two legendary brands collaborate on the Boss x Porsche brunch, and luxury watches, Omega are slated to draw a crowd with a cocktail evening at the Aberlour Lounge. Meanwhile, Pure Facets takes center stage with brunch at the Chivas 18 Lounge.
In the Ajio Luxe Outdoors, Farm Rio will host a brunch while the Tira Grand Hotel has an exciting day with the Laura Mercier masterclass over brunch; Allies of Skin high tea; and an exclusive launch of Maison Margiela over cocktails. Later in the evening, art connoisseurs are treated to an exclusive Art Collector’s High Tea, while Malfy Lounge becomes the stage for brunch, followed by cocktails hosted by Onitsuka Tiger.
Day three celebrates opulence, with a supercar drive, followed by brunch in the Ajio Luxe Outdoors, which adds a touch of adrenaline to the affair, while the Tira Grand Hotel invites guests to experience must-haves from make-up brand, Anastasia Beverly Hills over cocktails and conversations at a sundowner. On the Main Stage, Soul City, the vibrant pop cover band starts the evening with an energetic performance, while warming up the crowd for Nida’s house disco set to bring the show to a close.
Over the three-day event, expect an elevated offering of shopping, and experiences that spark curiosity and interest across International and Homegrown brands; conversations designed to stimulate; fashion that spans from your living room to the runway; illuminating Timepieces; state-of-the-art Automobiles; inspiring Art and Collectibles; highlight Beauty brands; intricate everyday Jewellery, or one-off bespoke pieces; and Culinary Artistry that sparks your senses, all set to the sounds of local and global Music Artists.
Speaking about the weekend, Akash Sheth, Co-Founder, The Magnanimous Group said, “We’re thrilled to announce the return of Ajio Luxe Weekend. As we look back at the standards set by our previous editions, rest assured, this year is no different. It’s going to be an immersive experience that transcends the ordinary—a convergence of fashion, art, design, and luxury. Ajio Luxe Weekend is not just an event, it’s a statement, and we’re looking forward to another successful run. The 4th Edition will feature an unforgettable line-up of curators and collaborators, including Anaita Shroff Adajania and Ashiesh Shah on-board again to curate Fashion and Home + Design, respectively, and Aparajita Jain joining us this year to curate Art. Their expertise and vision will undoubtedly elevate the event to new heights.”
Co-Founder, The Magnanimous Group, Kunal Avanti added, “We’re excited to be back for Edition 4 of Ajio Luxe Wkend. It’s another chance to create something spectacular while raising awareness about our environmental responsibility.
Like our previous edition, we’ve nearly eradicated single-use plastics and flex, continue to use raw power instead of diesel generators, and have embraced sustainable materials like repurposed wood and MDF to significantly reduce ply usage.
I see this as a platform to showcase the possibilities of conscious design.
Outside of the building materials, Ajio Luxe Wkend welcomes plant-based and planet-forward restaurants and hopes to set yet another example for the events industry focussing on food waste.
Following our successful collaboration last year, all excess food from the event will be collected at the end of each day by the team from The Robin Hood Army and given to people in need.”
The Magnanimous Group
Estuary Blending Water
Atelier Ashiesh Shah
C Bhogilal West End
Eleven O One
The Fatty Bao
Forest of Chintz
Good Flippin’ Burgers
House of Bio
House of Doh
House of Mandarin
House of Umrao
I M Wholesome
InstaClean Luxury Care Services
Jewels by Dev
O and O beauty
People of Tomorrow
Pure Facets x Sussanne Khan
The Sassy Spoon
Tara and I
The Gelato Bar
Toi Haus India