Amazon Introduces Curated Catalogue on Books and Toys

Amazon India reached over 300,000 schools across India for kids to explore curated recommendations of books, toys & a lot of fun activities along with great deals, coupons and offers for customers
Customers will get early offers during Prime Day starting midnight July 15

Bengaluru, 6th July 2023: With Prime Day 2023 around the corner, Amazon India, has launched a Curated Catalogue “Little Explores” around Toys & more, recommending favourite picks of toys, books & more for every baby, kid, tween, and teen. The aim of the catalogue is to help customers plan their purchases and discover the best deals and products ahead of Prime Day. The catalogue contains gifting ideas for toys and books, fun activities such as games, stickers, DIY kits along with a story by Ruskin Bond, “The Blue Umbrella”. The catalogue features a wide selection of products across popular toy brands such as Lego, Hasbro, and Mattel. Each page of the catalogue is integrated with a QR code and products such that customers can use their Amazon app to scan and drop the product in the shopping cart. Click here to download the catalogue.

Commenting on the initiative, Mr. Rajarshi Guin, Director, Amazon India said that “We are excited to offer a new way for kids and parents to shop for toys ahead of the Prime Day and festive season that will follow. The ‘kids holiday gift guide’ makes shopping Amazon’s vast selection informative, convenient and fun. It’s also a special gift that families can share over the course of the summer season and, once the holidays are over, they can continue to avail the benefits over the year through the coupon code offers. The catalogue will serve as an interactive tool for parents and kids as it will help them build a ‘list of favourites’ together from the comfort of their homes.”

The catalogue will help you discover a curated list of top 200, ‘customer’s most-loved’ toys & books available on All products listed within the catalogue will have deals, offers and coupons. The catalogue will also have games & a hidden surprise – a curated offer page that will have one product on the best price of the year & the product will keep changing every day. It will also serve as a guide for parents & kids to pick the next product for their kids. The front cover of the catalogue will have the QR code to download the digital copy & share with others. This will enable parents & kids to share content that they feel is useful for other parents & kids.

Amazon India is back with Prime Day on July 15 & 16, 2023. Prime members get ready to Discover Joy with big savings, great deals, blockbuster entertainment, new launches from top brands & small and medium businesses, FREE One-Day delivery on eligible items, and much more. During Prime day, Save Big with 10% savings on payment using ICICI Bank Credit/Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit/Debit Cards and SBI Credit Cards. Prime is enjoyed by more than 200 million Prime members in 25 countries including India. Not a member yet? Join Prime for INR 1,499/year or INR 299 for one month at to enjoy Prime benefits such as free and fast delivery, unlimited video, ad-free music, special deals, free in-game content on popular mobile games, and more.


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