Ampverse and music artist Muhfaad join hands to launch an industry-first unique gaming anthem ‘Rivalry’

National, 16th January 2024: Ampverse, Asia’s largest ecosystem of gaming communities and IPs has introduced a unique gaming anthem “Rivalry”, representing a significant milestone in the esports gaming revolution. This collaboration features the Ampverse teaming up with Muhfaad, one of India’s emerging and acclaimed young rappers to foster unity among gamers. The gaming anthem delivers an unfiltered and unexplored narrative to the gaming community, making it truly distinctive.

The gaming anthem “Rivalry” commemorates the narrative of a college student with dreams of becoming an esports player, showcasing the obstacles, triumphs, and evolution from being underestimated to gaining acknowledgment. It underscores the passion, commitment, and achievements within the gaming world, simultaneously depicting the conflict between the life of a student and the pursuit of aspirations. Muhfaad, one of India’s youngest and upcoming renowned rappers and musicians, masterfully combines his music and rhythm with gaming, crafting a gaming anthem that resonates profoundly with gamers across the nation.

Ashwin Haryani, Country Head – India Ampverse, commented, “We are extremely enthusiastic about unveiling this unique gaming anthem, which is a perfect blend of esports, music, and pop culture. Muhfaad’s musical brilliance has conveyed a storyline that resonates perfectly with the gaming community. It heralds a new chapter in esports marketing, promising a fresh and resonant approach. We are eager to advance in this space and provide the youth of India with top-notch gaming accessibility.”

Muhfaad, the rapper and the genius behind the anthem, “Super pumped for you all to check it out and give it a listen. Music has been my ride-or-die forever, and we set out to craft something that hits home with you guys. We chose rap to lay down our message in a way that connects with our audience. Honestly, we were kinda of skeptical at first, like, can these two worlds really vibe together? But guess what, we smashed those doubts and showed that pure magic goes down when you blend different worlds. Believe it, ’cause we just dropped the unexpected combo!”

The gaming anthem is set to take center stage across all College Rivals Social Media pages, alongside the social platforms of musician Muhfaad, gaming influencers, and key stakeholders across the gaming ecosystem. This anthem truly defines the potential of esports and growing opportunities for gamers within the esports community. The video will also be released on various platforms such as Spotify, Apple Music, YT Music, Gaana, Savan, Wynk Music, and more.

You can watch the gaming anthem ‘Rivalry’ here:

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