Archana Kochhar showcases ‘Anant’ Collection at New York Fashion Week, gains support from Government of Maharashtra

A celebration of Indian weaves and women

National, September 11: Well-known fashion designer Archana Kochhar enthralled the audience at New York Fashion Week (NYFW) with her show featuring the exquisite ‘Anant’ collection at High Water rooftop, New York.

This highly anticipated event showcased a collection combining the elegance of Indian weaves with the modern vision of Indian women and Independent India.

The collection is divided into three segments. In collaboration with the Government of Maharashtra, Archana introduced vibrant rani pink hues and modern silhouettes, showcasing the handwoven Paithani Sari. The Maharashtra Government supported Archana with the sari’s splendid fabric as a gracious endorsement for the collection.

This segment titled ‘Maharashtra Heritage’ celebrates the rich cultural heritage of Maharashtra. The segment ‘Global Resilience’ symbolising globalization included the global cobalt ‘sari-gown silhouette’, signifying a woman’s resilience in balancing the divine masculine and feminine within. The final segment, “Diversity in All Shades,” incorporated delicate pastel hues celebrating the diversity of the female form in all shapes and sizes, a tribute to every woman’s inherent beauty.

The name ‘Anant’ aptly reflects the collection’s infinite possibilities, drawing inspiration from the rich tapestry of Indian culture and its continuous evolution.

The showstopper, the beloved Miss World 1997 Diana Hayden, is set to grace the runway in New York wearing an exquisite piece, while the Jikaria Sisters stole the show with their opening act.

If that was not enough, Digital Creators Manav & Unnati were brimming in confidence with their exquisite looks.

Along with getting digital dominators to be an essential part of the show, Archana also aimed at being eco-friendly by using “ahimsa silk”, a silk that doesn’t harm the silkworms while making.

Speaking about the collaboration Sudhir Mungantiwar, Cultural minister, Maharashtra Government: “We are immensely proud to support Archana Kochhar’s ‘Anant’ Collection, which beautifully celebrates Maharashtra’s rich cultural heritage on an international platform like New York Fashion Week. This collaboration is a testament to the enduring spirit of our state’s craftsmanship and artistry, and we are equally proud to have influencers as the face of this collection, taking Indian creativity to the world.”

Archana Kochhar proudly adds: “The ‘Anant’ Collection, while paying tribute to the timeless elegance of Indian weaves and the evolving landscape of women’s fashion in independent India, also proudly features influencers as the face of this artistic journey. I’m deeply thankful for the support of the Maharashtra Government in bringing this vision to a global stage like New York Fashion Week, where we take immense pride in presenting Indian creativity to the world through this unique collaboration.”

Mihir Surana, CEO of NOFILTR. Group, shared, “At NOFILTR, we are committed to promoting cultural fusion and taking creators global. Collaborating with Archana Kochhar and the Maharashtra Government for the ‘Anant’ Collection on a prestigious platform like New York Fashion Week is a moment of immense pride. Having influencers as the face of the collection aligns perfectly with our mission to celebrate diversity and creativity in the world of fashion.”

Along with the offline show, the show will be accessible online at NYFW’s website. The Campaign Video will also see creators Jissa Paul, Rajvee Gandhi, Just Janvi and Molly Patel being featured. The collection, in collaboration with the Maharashtra Government and NOFILTR.Group, reinforces their commitment to cultural fusion and influencer-driven engagement.

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