~Wine Masterclass, Indian Palates & Strategic Dialogues: Fazil & Aspri Spirits Craft a Winning Formula for Concha Y Toro’s Success~
December 02, 2023, India – Renowned wine expert and Brand Ambassador of Viña Concha y Toro S.A. (Concha y Toro), Mr. Fazil Mohammad, recently concluded a successful visit to India. During the visit, Mr. Fazil steered conversations around wine and conducted an exclusive Wine Masterclass in association with Aspri Spirits, Concha Y Toro’s exclusive importers in India. The visit aimed to elevate India’s vibrant wine scene by showcasing Concha Y Toro’s legacy and expertise through a series of exclusive engagements, culminating in a captivating wine masterclass.
Concha y Toro is one of the most admired wine producers and exporters with a sales presence in 130 countries and 13 distribution offices. The brand is Latin America’s largest wine producer with over 12,000 hectares of vineyards planted in Chile, Argentina, and the USA. During his visit, Mr. Fazil engaged with wine enthusiasts, industry professionals, and media representatives, sharing insights and history about the brand.
The Wine Masterclass, led by Mr. Fazil, provided a unique opportunity for attendees to delve into the world of Vina Concha Y Toro wines and gain a deeper understanding of their heritage and craftsmanship. He also informed the audience about Concha y Toro being a part of the global community of Certified B Corporations and its inclusion in the Dow Jones Sustainability Index for the last eight years.
“We are thrilled to have hosted Mr. Fazil from Vina Concha Y Toro. The masterclass conducted by him underscores our commitment to introduce global pioneers like Vina Concha Y Toro to our discerning consumers. With over 140 years of history, Vina Concha Y Toro has achieved remarkable recognition globally by being named among the “Top 100 Premium Wine and Spirits Brands of the World” at the exclusive 2023 Luxury Lifestyle Awards. The winery was also included among the “Top 100 Wineries of 2023” by the distinguished Wine & Spirits Publication, and we are thrilled to bring this forward to our Indian consumers,” remarked Mr. Jackie Matai, Co-Founder of Aspri Spirits.
Aspri Spirits is a prominent importer and distributor of premium alcohol in India, playing a pivotal role in the country’s thriving Alco-bev sector. With a diverse portfolio of premium spirits sourced from around the globe, Aspri Spirits has significantly enriched the Indian market with an impressive array of top-notch alcoholic beverages. Dedicated to ensuring the highest quality standards, the company aims to build premium international brands in domestic markets and travel retail across India and the Subcontinent.
The visit of Mr. Fazil has not only deepened the relationship between Concha Y Toro and Aspri Spirits but has also contributed to the expansion of the brand in India. The successful Masterclass and engaging discussions have set the stage for continued collaboration and growth in the Indian wine market.
Commenting on his first visit to India, Brand Ambassador of Concha y Toro, Fazil Mohammad, expressed enthusiasm about the company’s entry into the Indian market, stating, “We are thrilled to be working with Aspri Spirits to bring the best of Chilean winemaking to India with the likes of Casillero del Diablo and Frontera. Both brands have a rich heritage and a commitment to quality that aligns perfectly with the discerning taste of Indian consumers. We believe that the premium quality of Casillero del Diablo and the vibrant charm of Frontera will resonate well with the Indian palate.”