Banyan Tree Group Unveils New HOMM Brand with First Location in Phuket, Thailand

– Media OutReach – 13
January 2022 – Banyan Tree Group, one of the
world’s leading independent hospitality groups, debuts HOMM as the newest
concept within the Group’s global multi-brand ecosystem.
Bliss Southbeach Patong
, a 71-room contemporary beachfront property in Phuket, Thailand offering
stylish and wallet-friendly accommodations, will serve as the brand’s
first-ever location.  

HOMM is one of
five new brands within Banyan Tree Group’s growing ecosystem of concepts that
provides a sensible lifestyle and globally diverse experiences, while embodying
the feeling of home. Ideal for families, couples and business executives alike,
guests will find ease in reliable services, signature facilities, communal
dining options and well-designed, price-friendly accommodations elevated by the
Group’s purpose-led, sustainable tourism standards. Destination-specific,
immersive travel experiences and locations in key second-tier cities give
travelers opportunities to engage in local culture.

“With the
introduction of our HOMM brand, we strive to provide guests with true “sense of
home” comforts that act as a base camp for new experiences and adventures,
while simultaneously supporting the local community. HOMM Bliss Southbeach
Patong’s close proximity to Phuket’s culturally rich attractions and coastal
region provides global travelers with the ability to fully engage with locals
and foster sustainability and stewardship practices through Banyan Tree Group’s
world-renowned ‘Stay for Good’ program, a blueprint for future HOMM locations
to come,” said Chatchaya Jearranai (May), Hotel Manager of HOMM Bliss
Southbeach Patong.  

Blending the
essence of Phuket’s tropical beach with Banyan Tree Group’s signature service standards,
HOMM Bliss Southbeach Patong sits on  Patong
Bay’s southern end, with unrivaled views of the Andaman Sea along 1.5 miles of
white sand beaches. The newly refurbished guestrooms boast contemporary
beach-inspired accommodations, with 39 rooms featuring sea-facing private
balconies and terraces or ground-floor plunge pools. Indulgent bath amenities
encourage relaxing mornings, while the property’s two outdoor pools, beachfront
access and proximity to top tourist attractions provide for exciting
afternoons. Culinary offerings include quick bites, like HOMM’s signature
breakfast buns from Seagulls on Southbeach, or all-day dining at Rice Bowl,
best known for authentic Thai cuisine. 

As part of the
Stay For Good program
inspiring purposeful stewardship among guests and local communities, each HOMM
property will advocate for a unique endangered species, centrally displayed in
the lobby areas via origami art. For example, at HOMM Bliss Southbeach Patong,
an origami creation of the Black Billed Gull can be found upon entering the
lobby to raise awareness of the native bird. Waste-reduction initiatives and
educational programs for locals will also be implemented, ensuring the holistic
wellbeing of each HOMM community.

For a limited time only, travelers staying a
minimum of three nights can enjoy HOMM Bliss Southbeach Patong’s opening offer
with a starting rate of THB 1,500 and a one-time dinner credit of THB 500. For
more information, please visit   


High-resolution images are available here.

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