BATTLEGROUNDS MOBILE INDIA LAUNCHES SECOND COLLABORATION WITH GLOBAL SENSATION ‘BABY SHARK’

BGMI and Pinkfong Baby Shark are once again partnering to launch exclusive Baby Shark-themed items in-game
The collaboration will also see a new music video that brings the fun of Baby Shark to one of the world’s most popular mobile games

Bengaluru, May 11h, 2022: BATTLEGROUNDS MOBILE INDIA launched its second exciting partnership with Pinkfong Baby Shark, one of the most influential pop culture icons behind the most-watched YouTube video of all time. This time around, players can get their hands on a variety of different Baby Shark-themed cosmetic items, as well as enjoy an all-new music video featuring BGMI and Baby Shark’s airdrop-hunting team!

Between May 9th and June 2nd, players will be able to grab several new exclusive Baby Shark items, from a motorcycle and parachute to helmets and backpacks – check out the full list below:

Baby Shark & William Motorcycle
Baby Shark Finish
Baby Shark Smoke Grenade
Baby Shark Parachute
William Ornament
X3 Baby Shark Helmets
X3 Baby Shark Backpacks
Baby Shark Set
William Set
Baby Shark Pan

Fans will also be able to enjoy a fun new music video featuring ‘The Treasure Squad’, a BGMI and Baby Shark team who’re on the hunt for airdrops! This new song will be familiar to anyone who already experienced the Baby Shark global phenomenon, but with a special BGMI twist! Watch the video here.

Sean Hyunil Sohn, CEO, KRAFTON, Inc. India says, “We are very thrilled to bring exciting new items and music to BGMI with Pinkfong Baby Shark. We look forward to seeing our squads exploring our game in their new Baby Shark gear and hope that the new song will bring a joyful gaming experience to our fans.”

“We are delighted to expand our collaboration with BATTLEGROUNDS MOBILE INDIA, offering our fans another unparalleled entertaining experiences,” said Ryan Seungkyu Lee, Executive Vice President at The Pinkfong Company. “Collaborating with one of world’s most popular mobile games builds on our commitment to making the world more joyful through content for people of all ages. We will continue to seek opportunities where we can bring joy to our fans around the world.”

Launched in November 2015 by the global entertainment company The Pinkfong Company, Baby Shark became a breakout sensation in the years following. Having been watched over 10.5 billion times, Baby Shark Dance, its iconic music video, currently sits as the world’s most watched video in history on YouTube, and its song even broke into the mainstream music scene with a 20-week streak on the Billboard Hot 100.

Baby Shark has cemented itself as a cultural icon and continues to release branded serial content across multiple industries as well as upcoming film adaptations. BGMI previously partnered with Pinkfong Baby Shark in October 2021, bringing Baby Shark-themed gear and emotes to the battle royale, which allowed players to recreate Baby Shark’s famous dance moves in-game.

A major piece of cultural history, Baby Shark is once again a perfect partner for BGMI, a game which continues to define the Battle Royale genre and consistently adds new and innovative gameplay to remain at the forefront of mobile gaming.

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