partners with TTC Labs by Meta

As part of the project, is focusing on innovative product development around AI/ML

practices to contribute directly to shaping and better informing the AI governance debate.

India, April, 2022: – New Age India’s first and only “true-compatibility” partner search app has recently announced its exclusive partnership with TTC Labs – experimental data design and data governance initiatives, initiated and supported by Meta.

There is an increase regionally in policy and regulatory guidelines aimed at addressing the responsible development of AI. In particular, there is a focus on bringing transparency to AI systems to make people aware and have more control over using the services Recognised as India’s first new age matrimony app without the direct involvement of parents, Meta’s TTC Labs conducts collaborative research with and select leading startup and scaleup companies in the Asia Pacific and Europe for responsibly utilizing AI/ML in their digital products. Under the collaboration, focuses on innovative product development around AI/ML practices. It has received support from industry and government leaders, including Meta, Open Loop, TTC Labs, including design partner Craig Walker, and Singapore’s IMDA. Commenting on the partnership, CEO of, Pawan Gupta said, “We are delighted to partner with TTC Labs that has not only help us focus on innovative development of AI but also help us to drive innovation in people-centered approaches to privacy and data.”

Furthermore, contributes directly to shaping and better informing the AI governance debate by engaging with a vibrant community of AI companies, including Meta and other industry peers. Apart from this, leverages the training, tutorials, toolkits, mentorship, networks, resources and technical assistance provided by TTC Labs, Open Loop, IMDA and their partners. It will be publicly acknowledged as an India-based industry leader in the area of Responsible AI and share a stage at key global fora.

“The hypothetical prototype that was co-created for as part of our project demonstrates some of the key possibilities of designing for Al explainability. Their solution is embedded in the user flow and introduces Al product controls early in the user journey. The solution helps cultivate their users’ understanding of how the Al works and builds trustworthiness in the recommendations it makes.”, said Adam Bargroff, Public & Privacy policy manager, Meta, on this collaboration. is responsible for demonstrating the value of the AI system to users. It brings awareness to its users when AI is involved to power the service in respect to using personal data, providing relevant privacy and data use information. In addition, there can be exclusive workshops and seminars focusing on relevant areas of their service to leverage AI and maximize people’s understanding of data-driven services. Being India’s first matrimony app without the direct intervention of parents, has been shortlisted for people-centric approaches and algorithm explainability.

About – is India’s New Age Matrimony app that does not involve parents. It has grown multifold in terms of Monthly Active Users from 100k to 500K in the last 18 months and currently operating at $1.25M Annual Revenue with ARPU of Rs 2200 (~$30). In 2021, raised $3 million as part of its pre-series A funding round from venture capital firms and other angel investors. Within a short span, it is heading from Pre-A to raise Series A.

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