Capri Global Capital Ltd. Redefines Rural Women’s Development: Impacts Lives of 50,000 Women Across 7 States/Region

Mumbai, 8th January 2024: Capri Global Capital Ltd., a leading non-banking financial company, is making waves in women’s development & upskilling through its transformative CSR initiatives. Allocating an impressive INR 392 Lakhs this fiscal year, the philanthropic arm of Capri Global Capital Ltd. has partnered with renowned social organizations to champion women’s development across Maharashtra, Rajasthan, Madhya Pradesh, Chhattisgarh, Assam, Nagaland, and Manipur.

In the financial year 2023-24 alone, Capri’s CSR initiative has empowered over 50,000 women, and with an ambitious goal, it aims to reach an additional 2 Lakh women over the next 5 years. The initiative focuses on breaking barriers and creating a more equitable society through accessible and affordable financial services, community-led models, and initiatives that foster economic independence.

Mr. Rajesh Sharma, the Managing Director of Capri Global Capital Ltd., emphasizes the imperative of effective collaboration between corporates, government, and civil society to overcome barriers such as limited access to finance, education, resources, and entrenched social norms. He states unequivocally that investing in women’s economic empowerment is the key to achieving gender equality, poverty alleviation, and inclusive economic growth.

Capri Global’s CSR initiative goes beyond rhetoric, manifesting in “Sustainable Agriculture Livelihood” projects across 4 states/region, with a vision to empower approximately 40,000 women farmers. Through regenerative agriculture, nutrition-sensitive practices, and digital technology training, the initiative seeks to ensure higher self-confidence, economic independence, and overall well-being in rural areas.

Capri Global Capital Ltd’s Livelihood Initiative focuses on communication, business, and life skills, facilitating better livelihood opportunities and sustainable income enhancement for 7,000 Small Holder Women Farmers (SHWF). The interventions include regenerative & nutrition-sensitive agriculture, livestock management, fruit orchards, and natural resource management (land development & irrigation) along with the broad principles of Agro Ecological Practices.

In parallel, Capri’s CSR initiative amplifies its impact by collaborating with local women’s cooperatives, creating a ripple effect that not only supports Small Holder Women Farmers (SHWF) but also promotes environmental sustainability. The project aims to increase the use of traditional agricultural practices, seed treatment in a traditional way, and the use of organic fertilizers such as Ghan-Jeevamrut. A homemade combination of cow urine and neem oil is employed to improve soil productivity and induce chemical-free agriculture products, fostering environmental awareness. The horticulture initiative has additionally contributed to improvements in maternal and child health.

Moreover, the initiative includes mentorship programs connecting women entrepreneurs with industry experts, market linkages, fostering a supportive network for skill exchange, and professional growth. Community collectives are established to facilitate knowledge-sharing sessions, empowering women with market trends and modern techniques. The initiative leverages partnerships with vocational training institutes to offer specialized courses, ensuring that women stay abreast of evolving industry standards, further enhancing their economic prospects.

Capri Global Capital Ltd.’s multifaceted approach extends beyond conventional empowerment efforts, intertwining education, technology, mentorship, and environmental sustainability to create a holistic impact on the lives of low-income and underserved rural communities.

By prioritizing the economic, academic, health, and livelihood empowerment of women, children, youth, and under-served marginalized sections of society, Capri Global Capital Ltd. aligns its focus with various Sustainable Development Goals (SDGs), including good health and well-being, quality education, gender equality, decent work and economic growth, and reduced inequality.

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