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CARS24, India’s largest platform for buying and selling used vehicles has partnered with Telangana-based cricket team Sunrisers Hyderabad to become the principal sponsor for IPL 2022. This means that cricket and Sunrisers Hyderabad fans will be witnessing more of the iconic dual-tone blue and orange CARS24 logo printed on their team’s jersey from now on.
From ruling the pre-owned cars market to branching out into the IPL 2022; what’s CARS24 game plan?
About Sunrisers Hyderabad & Their CARS24 Sponsorship
Famously known as the “Eagles” and “Orange Army”, Sunrisers Hyderabad made their debut in 2013 as one of the ten franchise cricket teams in the Indian Premier League. As the name implies, the team represents Hyderabad and is owned by the SUN group (Kalanithi Maran).
New Zealand national team’s captain Kane Williamson is currently leading the team, the team also consists of young rising stars such as Abdul Samad and Umran Malik on board. The team won its first-ever IPL title in 2016 by defeating Royal Challengers Rajasthan in the final match by a total of 8 runs.
Regarding the acquisition by CARS24, K Shanmugam (CEO, Sunrisers Hyderabad) said, “Our entire team couldn’t be more excited about being sponsored by a brand as young and revolutionary as CARS24”.
Shanmugam further adds that CARS24’s international appeal, market leadership on the back of strong technology, when combined with their highly skilled team and wide fan following, will only bring in the best results for both brands.
Also, Shanmugam firmly believes that with world-class cricketers including Brain Lara, Tom Moody, and Hemang Badani on the coach’s list, the team is returning to the game being stronger than ever before.
CARS24 CMO on Sponsoring Sunrisers Hyderabad in IPL
CARS24 has surely hit a home run by sponsoring one of the best-ranked teams in India’s biggest cricket match franchise. As per Sudhir Shukla (CMO, CARS24), “CARS24 is a brand which, similar to the nation’s majority, cherishes the spirit of cricket. In this regard, announcing ourselves as the principal sponsor of Sunrisers Hyderabad brings us immense happiness and excitement.”
Sudhir further explains that their brand and Sunrisers Hyderabad share a broad list of similarities. One of these similarities is orange being their primary brand colour, representing their sheer determination to become the greatest in every endeavour they pursue.
Conclusion
One cannot speak of this decade’s greatest unicorn start-ups without mentioning CARS24 — that’s how big of an impact this brand has made on the global pre-owned car market. With the news of becoming Sunrisers Hyderabad’s principal sponsor, the future looks grand for this billion-dollar brand.
So, what’s next? The brand has also successfully launched the Mega Refurbishment Laboratory in Telangana with a mission to provide the best pre-owned vehicles to customers at an affordable price. For more information, visit CARS24.