Colgate launches their new electric toothbrush ‘Tailored for Your Smile’, first on Shopee

HO CHI MINH CITY, VIETNAM –
Media OutReach – 15 April 2022 – Colgate, the global leader in oral care, collaborates with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch their new electric toothbrush that is ‘Tailored for Your Smile’. The electric toothbrush was developed based on the brand’s research into category and cultural trends to create product innovations that suit the lifestyle of modern consumers. It is only available online and in five markets — Singapore, Malaysia, Thailand, Vietnam, and the Philippines, and shoppers can look forward to special launch deals only on Colgate’s official store on Shopee Mall.

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The new electric toothbrush lets users personalise their brushing experience with 10 levels of vibration intensities and 4 different cleaning modes — squeaky clean, sparkle, gum care, and night spa. With a total of 33 combinations, users can customise their brushing experience for just what they need.

It comes packed with smart features that provide real-time “coaching” for the best brushing experience, including its smart pressure sensor to remind users to apply less pressure when brushing their teeth, a quad pacer that pulses when it is time to change the brushing area, and a built-in timer of two minutes for optimal efficiency.

Yves Briantais, Vice President Marketing, Asia Pacific, Colgate-Palmolive said: “We are extremely happy and excited to launch Colgate’s first smart electric toothbrush on Shopee to help people in Vietnam noticeably improve their oral health. With a large and fast-growing base of digital consumers in this region, we decided to adopt a digital-first approach aimed at reaching and serving them with an engaging and tailored online shopping experience. We hope to encourage consumers to upgrade from their trusty manual toothbrushes to one that can bring them a personalised brushing experience.”

Pavan Challa, Director, Regional Brand Partnerships, Shopee said, “In the past year, we are seeing more consumers shopping online for essential products, with 8 times more users shopping online at least once a month on Shopee Mall. We have been working with brands such as Colgate to expand our product variety to meet this increasing demand. With Oral Care as our fastest-growing subcategory, we are glad to be the exclusive e-commerce platform to bring Colgate’s innovative smart electric toothbrush to our shoppers. We will continue partnering with brands to offer shoppers access to greater convenience, variety, and value all-year-round through Shopee Mall.”

Last year, Shopee and Colgate-Palmolive signed their first Memorandum of Understanding (MoU) to jointly drive e-commerce penetration for the Personal Care category on Shopee in the region. It marked a key milestone in deepening collaboration on multiple fronts to accelerate the growth of Colgate-Palmolive’s digital commerce business across Southeast Asia and Taiwan by more than 20x by 2025. Oral Care is the fastest-growing subcategory on Shopee, driven by increasing consumer demand for trusted brands and innovative products.

Starting this year, Colgate-Palmolive became a strategic partner under Shopee’s Regional Champion Brands Programme[1], which will help to strengthen Colgate-Palmolive’s online presence and deliver more of their innovative and high-quality products to millions of households through Shopee’s extensive reach.

‘Tailored For Your Smile’ Super Brand Day

From April 17 to 19, Colgate offers exclusive promotions for the ‘Tailored For Your Smile’ electric toothbrush. The product is 42% off with the current price of 1.850.000 dong. Furthermore, users can receive a 100.000 dong discount voucher and a gift that is worth 750.000 dong from Colgate. Lastly, when joining a writing reviews for the product contest, users have a chance to win a prize worth 2.280.000 dong including: a sleeping mask from Laneige and a year to use Colgate products.

Find out more about the Colgate
Tailored For Your Smile campaign
here.

Download the Shopee app for free on the App Store or Google Play Store.


[1] Regional Champion Brands Programme is an exclusive, by-invite only program open to top brand partners, aimed to better support brands in accelerating their growth on the regional and local levels.

 

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