Commerce without borders: India merchants now selling to an average of 10 international markets, reaching 70 million international shoppers

● India’s independent merchants now sell to an average of 10 international countries using Shopify Markets.
● 70 million international buyers purchased from India independent merchants on Shopify in the past year.
● Shopify Markets democratised international commerce for independent merchants, allowing merchants to automate their global expansion without adding complexity.
● Shopify Market’s new Translate & Adapt feature allows merchants to quickly and accurately localise the customer journey, boosting conversion by 13%.

India, September 14, 2022 — Global commerce platform, Shopify, revealed new merchant data today showing that Indian merchants are accelerating growth by tapping into new, international markets to offset challenging macroeconomic pressures.

International spending with Shopify merchants in Asia-Pacific grew by 67.9% in 2021**, and closer to home, India’s independent merchants are now selling to an average of 10 international markets on Shopify with the US, the UK, and Australia as the top destinations for Indian merchants selling abroad.

With more than 70 million international shoppers purchasing from Indian merchants on Shopify, and Research Ocean reporting that global cross border sales expected to grow from $765 billion in 2021 to $6.2 trillion by 2030***, there is a clear opportunity for merchants to accelerate growth through international commerce.

Shopify Translate & Adapt delivers a local, nuanced consumer experience in more than 150 countries

The data comes as Shopify builds on the success of last year’s launch of Shopify Markets — a cross-border management tool that helps merchants build high-touch storefronts for each market, all from a single store — with today’s launch of Shopify Translate & Adapt in India.

Shopify data shows that translating online storefronts to better reflect nuances in dialects and languages increases total sales by 13%**** from buyers who see that localised content. Shopify Translate & Adapt, a new app that works with Shopify Markets, will help merchants access this growth opportunity without adding complexity by quickly and accurately localising the customer journey on their store. Specifically, it:
● translates a merchant’s store into different languages with both manual and machine translations.
○ Merchants can use a combination of manual and machine translations to fine tune and perfect translated content to reach more multilingual customers.
● adapts custom content for each market. For example:
○ Merchants can account for variations in dialects and languages, like changing “pants” to “trousers” when switching from American to British English.
○ They can add or remove lines from product descriptions to better reflect how individual products might be used or referenced in different countries.
○ And they might adapt content in an FAQ or contact page to better route customer inquiries.

“The boom of online shopping during the pandemic has meant more Indian merchants are now selling to more countries and international consumers than ever before,” said Bharati Balakrishnan, Director and Country Head (India) at Shopify.

“However, with competition on the rise, expanding to new markets without a localised consumer experience means merchants leave untapped potential on the table. Shopify Markets overhauls how Indian merchants build high-touch storefronts in new countries, all from a single store and platform, which is a game changer for increasing consumer empathy and conversion.”