Kia in 4W Mass, Volvo in 4W Luxury, HMSI in 2-Wheeler and VECV in Commercial Vehicles hold Pole positions
Hyderabad, Friday, 9th September 2022: Federation of Automobile Dealers Associations (FADA), the apex national body of Automobile Retail in India today announced the outcome of Dealer Satisfaction Study 2022 results which was undertaken in association with PremonAsia, a consumer-insight led consulting & advisory firm based out of Singapore.
Commenting on the release of the study, FADA President, Mr. Manish Raj Singhania said, “FADA’s Dealer Satisfaction Study 2022 continues to examine the health of the relationship between Auto Dealers and their OEM’s post the covid era. The overall improvements seen across all value chains demonstrate the significance of conducting this annual study in identifying & addressing relevant issues that are critical to strengthen the partnership between the two stakeholders. While we welcome the efforts shown by OEMs in improving key issues related to sales, delivery & after-sales, Dealers continue to expect higher transparency in matters related to Dealership viability and a fair & balanced business policy.”
FADA Vice President & Chairman DSS-22, Mr C S Vigneshwar said, “I am ecstatic to say that FADA’s DSS’22 continued to get more then 2,000 responses. This shows the trust which the Dealers have on this study in terms of raising their concerns which can then be addressed by their OEMs in a logical manner.
While product reliability and durability coupled with efficient training programmes for sales and service teams remained the strengths cutting across all segments, involvement of Dealer’s in OEM’s policy making and openness to direct inputs along with overall dealership viability remained the biggest areas to be worked upon.”
PremonAsia Founder and CEO, Mr Rajeev Lochan said, “As post-COVID business normalization sets in, Dealers are showing a shift in expectations with aspects related to sales & delivery and after-sales (particularly warranty issues) assuming greater importance than 2021. While the improvements made by OEMs in these factors is encouraging, the expectations on Dealer’s business viability and the role of regional sales & service teams in representing Dealer’s voice back to the head office will be vital in the foreseeable future.”
Three winners from last year have maintained their leadership positions in their respective segments. While their performance is commendable, some of the most improved OEM’s also deserve a mention.
Hyundai Motors India improved its performance by 119 points to end at number 2 in the 4-Wheeler Passenger Mass segment.
Royal Enfield jumped several notches to bag the third spot in the 2-Wheeler Mass market segment, improving by 151 points over its last year’s performance.
All the players in the CV segment have improved and VECV while maintaining its top slot has improved by 163 points over its last year performance, the highest by an individual OEM across industry.
At the Overall Industry Level, Product is the highest scoring factor across all categories except for the 4-Wheeler Luxury segment, where it comes a close second. This demonstrates the fact that the industry is expected to bring in world class products as per new age consumer demand.
At an Industry Average Dealer Satisfaction score of 719, there is an