National, September 11: Two rising stars in digital content creation, Manav Chhabra and Unnati Malharkar, are made a stunning appearance at New York Fashion Week (NYFW) at the ‘Anant’ collection of ace fashion designer Archana Kochhar at High Water rooftop, New York. This dynamic duo, known for their creative content and engaging social media presence, are represented by NOFILTR.Group, a leading influencer management agency, bringing a fresh and innovative perspective to the runway.
Archana’s show will be available for offline and online audiences. In addition to the fashion show, Manav and Unnati’s participation brings a unique digital dimension to the event—their collaborator, NOFILTR. Beyond connecting brands with influencers, the group invests in content creators’ dreams, helping them turn their aspirations into reality.
Digital Creators Jissa Paul, Rajvee Gandhi, Just Janvi and Molly Patel were also spotted to be a part of the Campaign Video which is live on NYFW’s official website.
The showstopper, the beloved Miss World 1997 Diana Hayden, is set to grace the runway in New York wearing an exquisite piece, while the Jikaria Sisters stole show with their opening act.
The ‘Anant’ collection is a mesmerizing tribute to the timeless grace of Indian weaves and the evolution of silhouettes through three generations of Independent India.
With Manav and Unnati joining forces with Archana Kochhar and NOFILTR.Group, it takes us one step ahead towards Indian Creators taking Indian Creativity on a global scale!
Speaking on the event, Mihir Surana stated, “At NOFILTR.Group, we believe in empowering content creators and turning their dreams into reality. Collaborating with Archana Kochhar, Manav, and Unnati for NYFW is a testament to our commitment to nurturing talent and fostering innovation in the influencer space. Together, we’re taking Indian creativity to new heights.”
Archana Kochhar added, “The ‘Anant’ collection celebrates the rich heritage of Indian weaves and the ever-evolving fashion landscape. It’s an honor to have Manav and Unnati bring their unique digital perspective to NYFW, showcasing the timelessness of Indian fashion on a global stage.”
The very excited Manav Chhabra & Unnati Malharkar shared, “We are thrilled to be a part of Archana Kochhar’s ‘Anant’ collection at New York Fashion Week. It’s an incredible opportunity to bridge the worlds of digital creativity and high fashion, and we hope to inspire aspiring creators to dream big and reach for the stars.”