EaseMyTrip becomes the official associate partner for Sound of the Soul 1.0

New Delhi, September 23, 2022: EaseMyTrip, one of the largest online travel tech platforms in India, is named the official associate partner for Sound of the Soul 1.0. where Veteran ghazal singer and Padma Shri recipient Pankaj Udhas will perform live for the audience. This marketing campaign represents EaseMyTrip’s ongoing efforts to be connected to illustrious and unforgettable experiences. This is the first time EaseMyTrip has partnered with a musical event.

The event is slated to occur on September 24 at the PT Deendayal Auditorium on GE Road in Raipur. Both offline and online strategies will be used to promote the brand’s association and the event. The singer of Chiththi Aayi Hai (Naam, 1986) is looking forward to entertaining a packed house of music enthusiasts.

Nishant Pitti, CEO & Co-Founder, EaseMyTrip said, “We are honoured to serve as the Sound of the Souls 1.0 Associate Partners. It’s not often that you get the chance to host a legendary musician. We want to engage with our users across platforms, and this partnering will give us that opportunity.’’

‘’This time with an utmost noble intent, we are organising a Thematic Concert to Bring Change “Sound of Soul” which means AATMA KI AWAAZ in Hindi featuring Ghazal legend Padma Shri Pankaj Udhas. The purpose to curate this concept is to bring the Administrators, Law Makers, socially aware audience, Intellect minds, Public Figures and Influencers on the same page and take an unanimous Step to bring a CHANGE. We will be uniting such Audiences to discuss and think about various challenges in the subject of Environment Consciousness, Education and Healthcare using Music as a Key Catalyst and Padma Shri Pankaj Udhas Ji as one of our ambassadors.’’ said, Ali Khan Roomani, Director creative content and event, Blindly Digital LLP.

The event is organised by Blindly digital in collaboration with Skillshala foundation.