It represents a tactical decision that aligns with the brand’s expansion ambitions, as well as a significant aspect of its franchising business
New Delhi, June 21, 2023: EaseMyTrip.com, one of India’s largest online travel tech platforms, launches its first offline retail store in Patiala, Punjab. This is a deliberate move in line with the brand’s growth ambitions. By providing tailored experiences through the stores, the brand will be able to grow its business and reach out to offline customers.
The Patiala store is located in Leela bhawan. To ensure that consumers connect better and have a strong brand memory, the store’s interiors are created with a modern touch and are in line with the brand color spectrum. The store will provide exclusive amenities such as flight and hotel bookings, bus, train, and group price ticket purchases, as well as deluxe holidays, cruises, and charter packages.
Mr. Rikant Pittie, Co-Founder, EaseMyTrip, said, “With clients being our primary focus, we strive to provide them with exceptional services that meet their changing needs. We are certain that our approach towards franchising will alter the travel sector and help us to better assist our consumers. The establishment of our latest store in Patiala signifies a milestone in our expansion journey. Our goal is to enhance brand visibility and provide seamless access to our services, ensuring a hassle-free experience for our valued clients.”
In 2023, EaseMyTrip has already opened offline storefronts under the franchising model at Patna, Bihar followed by Surat, Gujarat, and Jaipur, Rajasthan. The brand has now moved ahead with its fourth store opening this year in Patiala.