The luminary figure in the travel industry has continued to impress with his strategic investments in the Indian Angels show
New Delhi, November 20, 2023: Mr. Rikant Pittie, the Co-Founder of EaseMyTrip.com, has once again demonstrated his commitment to fostering innovation and supporting promising startups with a substantial investment in the latest episodes of ‘Indian Angels’ show streaming on Jio Cinema. Episode 5, which premiered on November 20, 2023, showcased Mr. Pittie’s strategic investment of 50 lakhs towards equity including 25 lakhs as debt in Sohamm Snacks, marking a significant milestone in the show’s groundbreaking journey.
Leading up to the fifth episode, Mr. Rikant Pittie has spearheaded the investment discourse in the show as one of the top investors ranked by the amount invested in various companies. The travel industry veteran has currently invested in brands like Atpata by taste, Happy Curves, ReGrip, Shakti Wearables, and Vastu Ghee.
“I am truly passionate about supporting ventures that break away from the ordinary, and Sohamm Snacks embodies that spirit. Their commitment to delivering quality food products that strike the perfect balance between nutritional excellence and delightful taste aligns with my vision for a world where everyone can access top-notch culinary experiences at an affordable price. The innovative approach of the Sohamm team, coupled with their dedication to crafting exceptional snacks, is what sets them apart. I am thrilled to be a part of their journey and look forward to contributing to their success, helping them realise their business objectives in the ever-evolving landscape of the food industry.” — Mr. Rikant Pittie, Co-Founder, EaseMyTrip
Sohamm Snacks is driven by a fundamental commitment to deliver quality food products that impeccably blend nutritional excellence with irresistible taste. A dedicated team with extensive experience in creating premium biscuits and cookies powers Sohamm, which envisions a world where top-notch food items are available to everyone at an affordable price. What distinguishes the brand is its profound understanding of formulation and innovative use of superior ingredients, backed by decades of industry knowledge. This unique blend empowers Sohamm to create handcrafted treats that not only delight the taste buds but also remain affordable for a diverse audience. Sohamm Snacks embodies a steadfast commitment to quality, innovation, and the vision of a world where delicious and nutritious snacks are within everyone’s reach.
Mr. Rikant Pittie entered the entrepreneurial arena at the tender age of 16, demonstrating early leadership and business acuity. His instrumental role in the development of EaseMyTrip, along with the establishment of its technological framework, showcases a profound comprehension of the intricacies inherent in building businesses from the ground up. Participating alongside five distinguished panellists on the ‘Indian Angels’ show, Mr. Pittie’s strategic investments in six ventures until the fifth episode of the show underscore his dedicated commitment to nurturing startups with the tenacity to overcome challenges and achieve success.
Claiming to be the world’s first angel investment show on OTT, ‘Indian Angels’ is produced by Digikore Studios and was released on November 03, 2023. It is a groundbreaking show, transforming the startup industry and entrepreneurial ecosystem with its innovative format. In addition to the angel investors supporting ventures, the first-of-its-kind show enables viewers to become investors themselves.
*All investments are made in Mr. Rikant Pittie’s personal capacity and no investment is made from the company EaseMyTrip