EcoSoul Home USA Announces the Brand Expansion in India

Starting with the D2C segment, EcoSoul products would soon be available on Retail shelves across India

New Delhi-16 January 2023: EcoSoul Home, one of the leading global players in the eco-friendly home products industry, is all set to introduce the brand in India. The company is launching all of its global SKUs in India, including cutlery, garbage bags, and tableware made of palm leaf and bagasse, along with PLA-based items including tableware and trash bags, whereas concentrating on meeting the local demands of Indians.

Customers can now order EcoSoul Home products from Amazon and Flipkart. Furthermore, the goods will also soon be available on quick e-commerce platforms such Blinkit, Dunzo, and others.

India has a vast source of raw materials, including bagasse, palm leaves, bamboo, jute, bio resins, wheat straw, and rice husk, to name a few, that are needed to produce a wide range of eco-friendly goods. Hence, EcoSoul Home believes that India has the potential to become a global manufacturing and development hub for environmentally friendly goods. To keep supporting the production EcoSoul Home has more than 50 contract manufacturing partners signed up in India.

Speaking on the brand launch in India, Co-founders Rahul Singh and Arvind Ganesan, of EcoSoul Home said, “We are excited to expand our footprints in the Indian Market as the country has the potential to be a global powerhouse of eco-friendly product development and manufacturing. India has shown a seismic consumer shift towards eco-friendly alternatives, with a tailwind from government policy and it is the best time to introduce our product range as per the market demand.”

Expressing her great pleasure at the launch of the brand in India, Priyanka Aeron, India Managing Director for EcoSoul Home, said, “We place paramount emphasis on sustainability and India is at a stage in their path to it where EcoSoul Home’s entry in the market is bound to leave a mark that will be unmatched. We are excited to introduce new product lines to our customers that will help them lead fully eco-friendly lives.

As Asia is growing more quickly than other continents, we at EcoSoul Home intend to offer Indian consumers high-quality products at reasonable pricing. Going forward EcoSoul will focus on the retail and B2B sides of the business while continuing to serve the D2C market.” she further added.

The launch of eco-friendly products is well timed as the Indian government has recently banned single-use plastics and now the country is becoming more aware of the need to implement ‘sustainable’ practices. India is producing a whopping 26 Million Tons of plastic waste every year and the brand believes that policy action along with credible products acts as a force multiplier and that’s where their products will contribute and move people towards sustainable living.

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