French Essence, a premium lifestyle brand known for its aromatic fragrance and luxurious accessories has left an indelible mark on the cultural landscape of Kashiyatra, a socio-cultural fest of IIT (BHU). As the Crosswindz Title Partner and Official Fragrance Partner, French Essence blended the artistry of its fragrances with the enchanting festivities, creating an olfactory journey for the young audience. The brand’s partnership with Kashiyatra showcased an opportunity to connect with the vibrant and diverse young audience that the festival attracted.
This 3-day extravaganza was held on 19, 20, and 21 January 2024, and unfolded the fest with a series of enchanting literary, musical, and artistic events. The fest consisted of a various number of events including Abhinay (Theater), Bandish (Indian Music), Crosswindz (Western Music), Enquizta (Quiz), Mirage (Lifestyle), Natraj (Dance), Samwaad (Literary Arts), and Toolika (Fine Arts).
Nidhi Gupta, Chief Marketing Officer of French Essence, expressed enthusiasm about the partnership, stating, “We are delighted to have collaborated with Kashiyatra, IIT BHU, as the Crosswindz Title Partner and Official Fragrance Partner. This strategic alliance allowed us to connect with a dynamic and youthful audience, aligning perfectly with our brand’s vision.”
Additionally, French Essence exhibited their exquisite fragrances at Kashiyatra, allowing the attendees to experience the unique essence of French fragrances firsthand. The brand’s commitment to quality and innovation resonated with the vibrant atmosphere of Kashiyatra, creating an unforgettable experience for festival-goers. The partnership not only added a fragrant touch to the cultural festivities but also contributed to the overall success of Kashiyatra 2024. Lastly, French Essence looks forward to future collaborations that promote the fusion of arts, culture, and fragrances.