~The extravaganza is set to witness a fusion of different subcultures from streetwear, uniting youth with shared passion and interest~
New Delhi, December 22, 2023: G-SHOCK, the trailblazing force in unbreakable watches, proudly joins forces with the Indian Sneaker Festival, a premier event that celebrates the intersection of fashion, urban culture, and streetwear in the vibrant city of Gurgaon, from the 22nd to the 24th of December 2023.
This collaboration represents a perfect alignment of values and ethos for G-SHOCK and its legendary timepieces with its trajectory firmly rooted in urban lifestyle and street culture. The Indian Sneaker Festival serves as an unparalleled platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact. G-SHOCK fresh from organising a mega event SHOCK THE WORLD last week from Mumbai aims to bring its acclaimed product line and brand experience to New Delhi via the event now in Gurgaon. G-SHOCK has seen significant momentum announcing strong personalities as G-SHOCK ambassadors in India – Shubman Gill, Vicky Kaushal and members of Team G-SHOCK including rapper Paradox and other eminent individuals from the world of sports and street culture. The brand is also working with localized authentic communities such as BombaySB—an urban skateboarding community based out of Mumbai—underscore the brand’s commitment to being an integral part of the streetwear scene and the pulse of contemporary culture.
In addition to featuring a pop-up shop featuring some of the iconic models at the festival, G-SHOCK is set to leave an indelible mark with a life-size installation of its iconic watch G-SHOCK DW5600 at the venue, offering a unique opportunity for attendees to interact with and appreciate the brand’s durability and innovation on a grand scale.
Lace up for a three-day extravaganza where G-SHOCKERS, Sneaker enthusiasts, fashion-forward individuals, and urban trendsetters from across the country converge.
Expressing his enthusiasm about the event, Hideki Imai, Managing Director, Casio India said, “Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more G-SHOCK fans after our iconic SHOCK THE WORLD event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures.”