India, August 5, 2022: Games24x7, India’s most valuable multi-gaming platform, commenced its partnership with Kailash Satyarthi Children Foundation’s (KSCF) community-level programme ‘Bal Mitra Mandal’ in Pune. As part of its continuous effort towards child welfare in India, Games24x7 has been associated with KSCF over the last sixteen months to support and drive child-centric community development.
Designed to provide transformative solution towards securing child rights, the flagship ‘Bal Mitra Mandal’ programme will kickstart its work in Hadapsar ward of Pune Municipal Corporation in four select areas. The sustainable model programme will raise awareness on gender neutrality, education, water, hygiene, sanitation and livelihood amongst children.
Speaking about the initiative and its importance for India, Mr. Trivikraman Thampy, Co-Founder and CEO, Games24x7, said, “ Children are the greatest asset of our country and it’s our responsibility to provide them with a dignified childhood. Games24x7 is proud to be associated with Kailash Satyarthi Children’s Foundation, to positively impact the lives of thousands of children in Maharashtra. We can’t change the past, but we believe with the right support, we can empower our children to take control of their future. This partnership will help strengthen our efforts in enabling a safe and child friendly environment to bolster their years ahead.”
To mark the commencement of the flagship program, Nobel Peace Laureate Kailash Satyarthi along with Games24x7 representatives and other dignitaries were present during an event at Vishranwadi on Thursday.
Bal Mitra Mandal is an innovative initiative to curb challenges and difficulties that have a negative impact on children’s safety and wellbeing. The program has been designed to prioritise the best interests of children through child-centric development initiatives. Under this initiative, Games24x7 will support KSCF in generating awareness among children, ensuring parents’ participation in child welfare activities, engaging with community members, counselling, identifying, and rescuing child labour victims, facilitating their re-enrolment in schools, and promoting education. Through these endeavours, Games24x7 aims to bring about a behavioural change among children and build leadership qualities in them.