~ Refrigerators with 4-Doors and higher capacity variants
~ Steam Wash enabled and front-load washing machines
~ Higher ISEER and Turbo Chill Series Air conditioners
~ Targets 30-40% growth this festive season over last year
A group of appliances on a round pink surface
Description automatically generated
Bangalore, 3rd October 2023: Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, is set to illuminate the festive season for its customers with an attractive line-up of premium products and exciting festive offers.
Buying patterns have witnessed a shift towards more experience-based and feature-rich products, contributing to the growth of the premium segment. Aiming to drive over 30% growth in the premium segment this year, Godrej Appliances has expanded its range of home appliances, especially in premium segments, to provide consumers with more product options having distinguished features and technologies. Overall, consumers can choose from 350+ SKUs spread over a wide portfolio of refrigerators, washing machines, air conditioners, air coolers, microwave ovens, deep freezers, dishwashers and more.
Godrej Appliances has recently launched the 670L premium ‘Eon Velvet 4-door refrigerator’, equipped with easy convertible modes and advanced controls; 400L+ frost-free refrigerators and high capacity 250L+ single-door refrigerators in the well-accepted ‘Edge Marvel series’. Alongside ‘Steam Wash’ enabled top-load automatic washing machines and ‘Front-load washing machines’ with advanced features. Further introducing the ‘Turbo Chill Air Conditioners’ in 1.1 TR and 1.7 TR with wider indoor unit, I-sense and 5-in-1 convertible technology, Nano Coated Anti-Viral Filters; and the power saving 5.4 ISEER ‘Super-Efficient ACs’. All this along with the new series of ‘Edge SnowChill Air Coolers’ and new ‘5-Star Deep Freezers’ with upgraded aesthetics, there are plenty of choices for consumers to pick for their homes.
Commenting on the festive season, Kamal Nandi, Business Head and Executive Vice President of Godrej Appliances, part of Godrej & Boyce said, “For the festive season, our focus remains on delivering advanced home appliances with cutting-edge technology across categories. Currently, our premium mix is 35% and we want to take that up to 40% with our new offerings which are specially designed to meet specific consumer needs while being high on aesthetic appeal. Coupled with consumer schemes enabling easy upgrades, these new offerings are poised to drive substantial growth. At the back of a wide portfolio of over 350 SKUs and consumer offers, we are anticipating 30%-40% sales growth during this festive season over last year.
We understand that consumers look to buy lasting durables when they make a purchase for their homes in Diwali. Accordingly, our #AyushmannBhavaForever festive campaign promises them lasting joy through high-quality products that are known for their longevity, and now also come with extended warranty schemes and other lucrative consumer offers.”
For the festive season, Godrej Appliances is extending a series of exciting offers to its beloved consumers that include extended warranty, cashback and exchange offers, and easy EMI among others. These are available pan-India at offline stores as well as online on e-commerce platforms.