Hyderabad/Kolkata, 3rd April, 2023: Greenply in association with Times Network and Furniture & Fittings Skill Council (FFSC)
launched ‘Hindustan Ki Shaan’ contest to recognize the hardwork of immensely talented contractor and carpenter community. After months of awareness and constant engagement with the community, the contest saw nominations of more than 1100 carpenters and contractors, which made it a successful feat.
The contest’s prime purpose was to give a stage to the artistry of the carpenter and contractor community, in support of their talent and hard work. During two rounds of screening by the esteemed jury, the contestants were evaluated on three parameters – solving a consumer problem through design customization, value-add to customer and sustainability. Total of five winners were given the awards – 4 zonal winners, and 1 pan-India award for the ‘Craftsman of the Year’. Prize money of INR 1,01,000 for national winner and 51,000 for zonal winner was also awarded. The event opened with a panel discussion on ‘Evolving Indian Homes & Changing Interior Choices’ followed by enthralling performances and the facilitation ceremony.
Speaking about the initiative, Mr. Sanidhya Mittal, Joint Managing Director, Greenply Industries said, “At Greenply, we strongly believe that carpenters and contractors are at the core of our industry. They are unsung artists, who turn our homes into artistic havens. With the Hindustan Ki Shaan contest, we aim to bring attention to the contributions of the carpenter and contractor community which otherwise go unrecognized. We are truly delighted by the overwhelming response and participation we have received for the first season”
Greenply has always maintained and nurtured its relationship with the carpenter and contractor community. Through its key loyalty program, Green Samridhi, it regularly engages with the community. Various activities like health check-up camps, eye check-up camps, and accident insurance for the company and its employees. Greenply has been a consistent supporter of the health and wellness of its partners. There are opportunities for children of carpenters to participate in internships programs and receive scholarships from Greenply. The platform also consistently communicates with latest information from the industry to keep the carpentry community stay up to date and use information appropriately towards the betterment of the industry.