Heritage by Sealy Surpassing the Mattresses of Five-star Hotels

  • First-Ever of Its Kind – Three Patented
    Technologies for Comfort and Support Creating a Weightless Deep Sleep
  • Best-in-class Quality – Soft Gold Alpaca
    Fleece Crafted by Century-old Skills
  • Extraordinarily
    Durable – Tested for 8000 Hours, up to 5000 Uses, in Accordance with
    International Standard Testing

HONG KONG SAR – Media OutReach – 20 December 2021 – Have you ever felt
like you were sleeping on cloud nine? Is a staycation at a five-star hotel the
only way to indulge in the comfort of an elite mattress? The brand-new Heritage
collection of Sealy mattresses offers you even more! During a history spanning
more than a century, Sealy has obtained more than one hundred patents. Its
mattresses are co-developed by an Othopaedic Advisory Board consisting of
international chiropractic experts, enabling Sealy to create an unparalleled
sleep experience while also protecting your back. As a world-class bedding
brand, it is used by many five-star hotels, including Ritz-Carlton, Marriott,
InterContinental, The Venetian Macao and Wynn Palace. Now, the revolutionary Heritage
collection exceeds the mattresses found in five-star hotels. The result of Sealy’s
extensive research over many years, the Heritage collection is wholly produced in
Australia, using a combination of advanced technology, luxurious materials and
fine craftsmanship. In addition to achieving a number of breakthroughs, the
collection redefines the meaning of “support”, “comfort”,
and “durability”:

 

Breakthroughs

 

 

First of Its Kind, with the Finest Materials
and Quality

 

 

Perfect
Support

 

 

Made of titanium, a
unique and high-tech material, the RestSUPPORT®
coils
provide exceptional three-stage
support for an upgrade of Sealy’s premium support and comfort, creating a
weightless experience like a tender hug tailor-made for you.

 

l   The support
capacity, stability and comfort have been lifted by 13%, 24% and 29%
respectively

 

 

Ultimate
Comfort

 

 

The newly developed ComfortBridge layer with improved
performance has enhanced the pressure-relieving effect by 23%. This
innovative layer, positioned beneath the upper layer of fabric, is crafted
from soft gold Alpaca and Cashmere offering ultimate comfort with fine
craftsmanship inspired by Sealy’s 100-year history.

 

 

Extraordinarily
Durable

 

 

The most advanced Patented UniCased® XT Edge Support system
with an organ-style design allows the edge to have a rebounding effect close
to the coils, effectively stabilizing the components of the coils, improving edge
support and enhancing durability. It has passed a duration test of more than 8000 hours, equivalent to up to 5000 uses.

 

The Heritage collection
redefines the meaning of comfortable sleep. Want to give it a try? Go to the
world’s first Heritage by Sealy store at HomeSquare in Shatin or to the Sealy
mattress stores in Wan Chai and Mong Kok to explore this sublime new sleep experience.
All four mattresses in the collection are available to trial today.

Beyond Five-star Ultimate Sleep Tour: Exclusive Bedtime Sound
Bath at the Heritage by Sealy Store

What’s even better than trying a new mattress? Heritage by Sealy invites
you to experience an extraordinary Bedtime Sound Bath in its world-first store.  Immerse yourself in the ultimate comfort of a
Heritage by Sealy mattress while you bask in the soothing and healing sounds
created by the crystal singing bowls, enabling your mind, body and every inch
of skin to reach a state of complete relaxation and weightlessness, as if you
are being pampered in a tender hug tailor-made for you. During the new store
opening period on December 24, 2021 and January 31, 2022, customers who
purchase any Heritage by Sealy mattress are entitled to experience a Bedtime
Sound Bath. Redemption is available on a first-come-first-served basis and
while quotas last. For more details, please stay tuned to the latest announcements
by Sealy.

Perfect Support: Revolutionary RestSUPPORT® Coil Enhances
Three-Stage Support, Enabling a Weightless Deep Sleep

The secret to improving
the support capacity of a mattress is to enhance the coils at its core. Sealy’s
Heritage collection adopts Sealy’s newly developed and top-rated RestSUPPORT®
coil made of unique high-tech titanium. Combined with the new SynerFlex surface
of free-floating micro-coils and the existing patented Align Support Coil®, it
is committed to providing efficient and comprehensive support. Compared to the
first-generation ReST®, a patented coil with efficient induction support, the Heritage
collection’s three-stage support further improves the support, stability and
comfort of the mattress by 13%, 24% and 29%, respectively. It simulates the ultimate
feeling of weightlessness, as if you are floating above a large, tranquil lake.
The soft yet obvious sense of embracement completely relaxes the muscles, letting
your body lie naturally and helping to empty the mind so you can enter a deep
sleep state more quickly.

1st Stage
of Support – Reducing Burden:

  • The extensible
    SynerFlex free-floating micro-coils at the top of the mattress automatically
    fine-tune when in contact with the sleeper, producing a soft pressure-free cushioning
    effect that eliminates the reaction force produced by supporting or turning.

2nd Stage
of Support – Buffering:

  • Under the SynerFlex layer,
    additional buffering reduces the pressure between the sleeper and the coils and
    dramatically eliminates the burden of sleeping on one’s side. This allows you
    to enjoy natural and comfortable support in any sleeping position.

3rd Stage
of Support – Stabilizing:

  • The relaxed nature of
    a body in the sleep state increases the pressure on the mattress. Thanks to
    reliable support at the bottom of the mattress, the Heritage collection provides
    the precise support that suits the sleeper’s needs, ensuring that the spine can
    remain natural and straight. The end result is a truly regal sleep experience with
    a profound sense of security and nurturing.

Ultimate Comfort: First-of-its
Kind ComfortBridge Fine-tuning Pressure-Relieving Cushion Best Fits the Curve
of Your Lumbar Spine

Soft Gold Alpaca in Combination with Century-old
fine Craftsmanship Ensures a Skin-friendly Texture

An attractive mattress
that makes you sleep soundly at a touch requires the finest craftsmanship from its
surface to its core. In addition to the coils in the heart of the mattress, creating
a surface that best fits the curve of your body and pampers your skin also requires
new innovations. Sealy’s Heritage collection is equipped with a newly developed
and uniquely designed ComfortBridge Fine-tuning
Pressure-relieving
cushion embedded with hundreds of micro coils to
support the lumbar spine, which helps reduce pressure by 23% and makes every
millimetre of the mattress surface a perfect and seamless fit to the body’s
curve, even in a side-sleeping position. This support allows the body to lie in
a natural and straight position without pressure, so you can immerse yourself
in sweet dreams without any disturbance.

On the other hand, to achieve
the ultimate skin-friendly pleasure, the Heritage collection embraces silk and
Australian wool for its inner layer, and specific models in the collection even
adopt soft gold Alpaca, and rare cashmere. Alpaca is soft like cotton and
smooth like silk, with a particular hollow structure that makes it both soft
and elastic. This structure, rare among natural fibres, ensures that the
mattress is comfortable and wear-resistant. By eliminating any odour commonly
associated with sheep wool, the collection is also odourless, non-irritating
and non-allergenic. It is likewise dust resistant with good air permeability,
making it an ideal choice for people with sensitive skin. Cashmere fibres, with
their fine and irregularly curled texture, have a diameter five times smaller
than human hair. Their softness and significant elastic recovery rate allow
them to easily return to their original shape after being pulled, which
explains how a Heritage mattress is able to deliver superior comfort and
durability.

The Heritage collection
are the only Sealy mattresses hand-tufted by craftsmen who draw on the
company’s century of rich history. Handcrafted in Australia, all materials and
cushioning are manually sewn together, achieving the highest levels of quality
for the ultimate sleep experience.

Extraordinarily Durable: UniCased® XT
Pressure-relieving System Improves Durability, Certified by a Durability Test
of 8000 Hours, Up to 5000 Uses

Bed is a place where
we spend one-third of our lives. The Heritage collection mattresses redefine
this experience with revolutionary design and incredible durability. The
collection adopts the most advanced UniCased® XT Pressure-relieving
system with an organ design that allows the edge to
rebound like a coil and stabilize the coil components. The sturdy design of the edge
further improves support and durability. On the one hand, it expands the
sleeping area and extends the space where you can sleep comfortably towards the
edge of the bed; on the other hand, it protects the user from a sagging mattress.
The pressure-relieving design also dramatically enhances shock absorption. It
provides better support and relaxes the sleeper’s muscles, thus reducing any disturbance
to a partner when turning over, and promoting a sweet and peaceful night’s
sleep.

To ensure that the
Heritage collection is tough and durable, the R&D department of Sealy used
a robot to simulate an 80kg person getting in and out of bed and lying on the
bed every night. This was repeated up to 5000 times, together with a variety of
other tests representing up to 8000 hours of usage. The mattresses were tested
according to real-life usage, and for the durability of all parts including the
coils, bedside structure, cotton layer, and fabric. Having surpassed all
quality standards, each mattress of the Heritage collection is guaranteed to be
comfortable and durable, offering the user a royal sleep experience.

The Heritage Collection: Pure Innovation from a NATA-Certified
Research and Development Centre

With the largest and
most advanced mattress research and testing centre worldwide, Sealy’s testing
facilities have been certified by the National Association of Testing
Authorities (NATA). In total, it has 32 machines that can perform 68 different
tests, representing an enormous R&D investment that surpasses all other
companies in the industry. Its component development centre is
responsible for designing, developing and manufacturing a series of unique coil
machines to craft various unique patented coil designs. In addition, Sealy has gathered
a number of top experts, including international chiropractors, spinal research
and sleep experts, to form an Orthopaedic Advisory Board that ensures the
development, testing, and design of the patents comply with the latest scientific
standards. With the birth of the Heritage collection produced in Australia,
Sealy is once again upholding its promise to deliver the highest quality
standards for an extraordinary and comfortable sleep experience. Discover for
yourself this unparalleled home sleep experience that is better than 5-star
hotels. The details of the entire Heritage collection are as follows:

 

 

 

 

IMPERIAL ROCKINGHAM

 

 

IMPERIAL REGALIA

 

 

IMPERIAL TIARA II

 

 

IMPERIAL CORONET II

 

 

Hardness

 

(Thickness)

 

 

Hard

 

(34cm)

 

 

Medium

 

(38cm)

 

 

Firm with Softness

 

(38cm)

 

 

Super Soft

 

(45cm)

 

 

Sewing Method

 

 

TACK & JUMP in the Australian
Plant

 

 

TACK & JUMP in the Australian
Plant

 

 

Hand-tufted

 

 

Hand-tufted

 

 

Materials

 

 

Australian Wool

 

 

Silk

 

 

Alpaca and Cashmere

 

 

Alpaca and Cashmere

 

 

Patented Technology

 

 

RestSUPPORT® Coil,
ComfortBridge layout, UniCased® XT Edge

 

The Heritage
collection of Sealy can be purchased at the following stores:

  • Heritage
    by Sealy Store |Address: Shop 231, Homesquare,
    Shatin|Tel:
    2668 9086
  • Sealy
    Gallery Wanchai Store |Address: No. 138C, Queen’s Road
    East, Wan Chai |Tel: 2529 3188
  • Sealy
    Gallery Mong Kok Store |Address: Shop 419, MOKO, Mong Kok|Tel: 2819 0988

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