“Hong Kong Smart Design, Sparkle in Greater Bay Area 2022” Now Open for Applications

Transform the Business Landscape for Hong Kong Original Design Products and Brands to Seize Opportunities in the Greater Bay Area

Appeal for Excellent Design Products under Four Categories

Media OutReach – 30 March 2022 – Organized by the Hong Kong Exporters’ Association (HKEA) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, the first flagship business platform “Hong Kong Smart Design, Sparkle in Greater Bay Area 2022” (“the Project”) is now calling for applications from Hong Kong original design products, brands and design services companies which have interest to expand their presence and business in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) market. Through a series of business matching sessions, as well as Business to Business (B2B) and Business to Customer (B2C) events, the Project aims to bring new development opportunities for the Hong Kong design industry and SMEs in the rapidly growing GBA market. Interested companies may submit applications for their excellent design products in the categories of Gifts, Home & Houseware, Lifestyle, and Others by 6 May 2022.

Facilitating Hong Kong SMEs to Seize Emerging Opportunities in the Booming GBA Market

The development plan of the GBA aims to build a strong Pearl River Delta economic zone across Hong Kong, Macao (two Special Administrative Regions) and nine cities in the Guangdong Province, making it an extensive market with a plethora of business opportunities. To further deepen the regional cooperation, the Project is positioned to consciously develop and promote “Hong Kong Original Design” brands within the GBA, consequently generating a synergetic promotional effect for the Hong Kong SMEs.

Showcasing 25 years of Hong Kong’s Innovation and Groundbreaking Designs

Riding on the 25th Anniversary of the Establishment of the Hong Kong Special Administrative Region (HKSAR), which is a milestone demonstrating the last 25 years of prosperous history in the development of Hong Kong’s economy, the Project launched this year will showcase the strength of Hong Kong exporters and their unlimited potential, talent, and creativity, and help bolster their business opportunities in the GBA.

A Platform for Expanding Network and Creating Business Opportunities

The “Hong Kong Smart Design, Sparkle in GBA 2022” serves as a launchpad for introducing Hong Kong’s original design products, brands and design services to other markets in the GBA through a series of B2B and B2C events that will bring new development opportunities for the Hong Kong design industry, export community, manufacturers, and SMEs.

By participating in the Project, these companies will have access to major B2B trade fairs, roadshows at public transport stations, and kiosks or pop-up stores in large shopping malls in the GBA, in addition to the Business Matching Sessions with Mainland Buyers, and priority to join the relevant Business Summit/ Seminars to keep abreast of the government policies and news of the GBA development. As a result, they will not only maintain the relationship with their stakeholders, but also benefit from the vast business opportunities in the GBA.

Application for the “Hong Kong Smart Design, Sparkle in GBA 2022” is now open. The table below shows the Biz-Sectors in which the applying companies can choose to take part and the corresponding application fees. For more information on the Project, please visit

Target Biz-Sectors & application fees

The application fee(s) is/are charged according to the Biz-Sector(s) the Applicant chooses to take part in.

Target Biz-Sectors Application Fees (HK$)
HKEA Members Referral corporates of sponsoring organizations Standard Fee
Biz-Sector A(Kiosk/Pop-up Store) Retail Business Opportunities:1. K11 Guangzhou

2. HKTDC Design Gallery (HK)

3. Shopping Mall in GBA

$1,000 $3,750 $5,000
Biz-Sector B(B2B Trade Fairs) Trade Fair/ Design Show:1. Canton Fair in Oct 2022

2. Design Shenzhen in Dec 2022

$1,000 $3,750 $5,000
Biz-Sector C^(Shops in Public Transport Stations) Retail Business Opportunities:1. At the High Speed Rail Stations / Domestic Airports in the GBA cities $1,000 $3,750 $5,000
Plus other fees (see below)*

^Applicants opting for Biz-Sector C should be entitled to issue Mainland VAT special invoices.

*The above do not include other costs that may arise, such as bank transfers, credit card transaction fees, expenses due to sales issues, logistics, etc.

Application Deadline: 6 May 2022

Kick-off Ceremony Live Stream: 27 April 2022

Business Summit/Seminars: Jun/Jul 2022

Trade Shows & Roving Exhibitions: Jun-Dec 2022


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