Targets to provide more than 48 tonnes of consumable dairy products to 4,000 grass-roots families
Aims to promote importance of dairy and healthy lifestyle among the underprivileged
HONG KONG SAR –
Media OutReach – 9 June 2022 – Royal FrieslandCampina (“FrieslandCampina”), which has 150 years of expertise in dairy production, has celebrated World Milk Day in Hong Kong since 2013. FrieslandCampina has always been committed to its core mission of “Nourishing by Nature” to promote the importance of dairy and moderate exercise for a healthy lifestyle. This year, Hong Kong World Milk Day focuses on the important role of dairy products through all life stages and introduces a new corporate social responsibility initiative by launching the first “Milk Bank” programme in Hong Kong with Feeding Hong Kong.
Mr. Kai de Klerk, Finance Director of FrieslandCampina (Hong Kong) (middle), Ms. Tracy Fung, Marketing & Sales Director of FrieslandCampina Food & Beverage (Hong Kong) (right), together with Mr. Edmond Leung, Project Director of Feeding Hong Kong (left) celebrate the establishment of Hong Kong’s first Milk Bank programme.
Launching Hong Kong’s First “Milk Bank” Programme
In collaboration with Feeding Hong Kong, Hong Kong World Milk Day announced today the launch of Hong Kong’s first “Milk Bank” programme, which is dedicated to addressing concerns about the dairy needs of the underprivileged.
Under the programme, dairy products will be supplied regularly to Feeding Hong Kong, promoting the importance of dairy and a healthy lifestyle among the
underprivileged. The programme targets to provide at least 48 tonnes of consumable dairy products to 4,000 families.
Mr. Kai de Klerk, Finance Director of FrieslandCampina Hong Kong, said, “As part of our sustainability programme “Nourishing a Better Planet”, the Milk Bank programme aims to provide better nutrition to the local community. We believe all people at different ages and income groups should enjoy healthy and nutritious dairy products. We hope the establishment of the Milk Bank programme can support the nutrition needs of the underprivileged and contribute to their well-being.”
Mr. Edmond Leung, Project Director of Feeding Hong Kong, said, “We are pleased to be the sole NGO partner to establish the Milk Bank programme with Hong Kong World Milk Day, providing nutritious dairy products to grass-roots families. Through the support by FrieslandCampina to Feeding Hong Kong, we are empowered to help the community to establish a healthier lifestyle and more balanced diet.”
City-wide Donation Initiative with Rope Skipping Engagement Activity
Hong Kong World Milk Day 2022 continues to promote “Drink Move Be Strong” which encourages the public to practise the “2 + 60” concept with the healthy habit of enjoying 2 servings of milk and doing 60 minutes of exercise every day.
To celebrate FrieslandCampina’s 150 years from “grass-to-glass”, Hong Kong World Milk Day has partnered with the Hong Kong Rope Skipping Club to organise the “150 Rope Skipping Challenge”. Participants can win a prize while contributing to the size of the first batch of dairy donations for the “Milk Bank” programme.
The challenge will take place in mid-June and allow parents and children to learn simple rope skipping skills by watching demonstration videos on the official Facebook page of “World Milk Day HK”. Hong Kong World Milk Day will donate six packs of dairy products via “Milk Bank” for every successful attempt of the “150 Rope Skipping Challenge”. The activity aims to encourage families to help the disadvantaged while having a healthy lifestyle under the “2 + 60” and “Drink Move Be Strong” concepts.
Employees Act as “Milk Runners” to Raise Awareness of Food Demand in Hong Kong
In response to the “Milk Bank” programme, FrieslandCampina’s employees acted as “Milk Runners” and participated in the “Bread Runner” volunteering activity organised by Feeding Hong Kong in May. The team successfully collected surplus bread from different merchants that was distributed to families in need along with BLACK & WHITE® and DUTCH LADY® dairy products donated by FrieslandCampina. FrieslandCampina hopes to promote the importance of cherishing food and helping the others in the community.