Mumbai: BloomTelly Animation, a product of K12 Techno Services Pvt. Ltd., has announced its content collaboration with Hungama Kids today through a joint statement by the two entities. Bloomtelly ( English) & Aplum Chaplum( Hindi) are two of the most popular YouTube channels in the kid segment. Through this collaboration, all the content of these channels will be made available on the Hungama Kids platform web and app.
Commenting on the collaboration Mr. Mahesh Mishra, Vice President- Digital Business and Strategy at K12 Techno Services Pvt. Ltd. said, “Hungama Kids have a wider viewer base across the globe and this collaboration will ensure that our content will reach Indian as well as the non-Indian audiences through them. Our main USP is that we produce content that is not only entertaining but also provides knowledge of our rich Indian culture. Just like our grandparents used to take the help of interesting stories to teach us cultural values and ethics of life. We are a perfect concoction of entertainment and education. Hungama has a wider reach and is a well-established brand in the entertainment space. Hope our edutainment-rich content will also continue to entertain Hungama Kids viewers.”
Hungama Kids will have access to content from across the portfolio, including Bloom Telly and Aplum Chaplum. Both Youtube channels have a steady and vast fan following among the kids’ segment, but Aplum Chaplum & Bloom Telly will be available for consumers on the Hungama Kids app.
Ms. Soumini Sridhara Paul, Senior Vice President at Hungama Kids, said, “We are constantly looking at innovative ways to complement the evolving consumption habits of our audiences and are delighted to embark on this new partnership with Bloom Telly and Aplum Chaplum. The focus for 2022 is to bring premium quality content across genres and languages. This partnership is in line with Hungama Kids strategy to build a portfolio of unique and compelling content for an enhanced value from the services. We are sure our audiences will enjoy and love it as much as they have loved our content so far. We are excited to see this exclusive partnership scale up further.”
Mahesh Mishra added that BloomTelly Animations is backed by professional content creators; their content is unique and quality rich. Therefore, it is gaining traction and now they are in a rapid growth mode and open for more collaborations with the right OTT platforms to share their content with.