Immortalize is an elderhood marketplace and information provider. Immortalize educates people on what they need to know about legacy, retirement, and eldercare planning, helps them find the right solution providers, and assists them in getting these important matters sorted easily. Immortalize makes ageing easy.
The NUS Business School students and the following supporters of WOFI are available for media interview. Please send requests to
Dr CHEAH Si Oon, Emergency Specialist,
Urgent Care Clinic International
Dr Cheah Si Oon is a specialist-trained emergency physician. Having worked in acute hospitals and in the Emergency Department for 19 years, she is no stranger to managing end-of-life issues.
“We often see very sick or dying patients in the emergency departments,” explains Dr. Cheah. “Unfortunately, many of these patients and their families have not thought about or planned their end-of-life issues. In the chaotic setting of a medical emergency in a hospital’s A&E, it is often unnerving to make quick end-of-life decisions.”
Dr Cheah now runs Urgent Care Clinic International (“UCCI”), a private medical facility that sees and manages urgent medical conditions and helps bypass long waits at a hospital’s A&E.
“We at UCCI are supporting this initiative to get everyone to plan ahead, and to discuss and make decisions on the inevitable end-of-life issues in a calm and non-emergency setting,” Dr Cheah adds.
Besides attending to patients with medical emergencies, Dr Cheah also assists patients with end-of-life planning matters such as LPA, AMD and ACP. UCCI is also committed to helping fulfil patients’ wishes to spend their last days at home and support their family during these difficult and challenging times by providing home medical support.
HOO Hung Chye, Deputy CEO,
Life Corporation Services (S) Pte. Ltd.
Life Corporation Services is a leading death-care company in Singapore that provides premium one-stop funeral, bereavement, and afterlife care services. Its subsidiary,
Singapore Funeral Services (“SFS”), is the top three funeral service providers in Singapore and has been supporting families in times of sorrow and bereavement since 2000.
As a strong advocate for end-of-life planning, SFS was the first to introduce and is the rare few that currently provides pre-paid funeral packages in Singapore. The firm’s pilot project with the Singapore government,
Goldhill Memorial Centre, is the first and only automated columbarium in Southeast Asia, connecting generations through the use of technology.
LOW Seow Ling, Associate Director,
Eden Law Corporation
Seow Ling is a lawyer specialised in family law, Mental Capacity Act matters and estate planning.
As one of the first Professional Deputies and Donees appointed under the scheme when it was introduced in 2018, Seow Ling has helped to plan for and safeguard the interests of elderly singles, parents with special needs children, and single parents.
With her experience in family disputes and training as an Accredited Mediator and Certified Family Mediator with the Singapore Mediation Centre, Seow Ling takes a sensitive and practical approach towards estate planning to help individuals and families develop sustainable and workable arrangements.
Seow Ling sits on the Law Society Probate Practice Committee and Tax and Trust Committee. She is also the Chairperson of the Publications Committee of Asia Estate Planning Association.
LEE Lisa, Executive Director,
PhillipCapital is a Singapore-headquartered Asian financial house that operates in 15 countries, serving over 1 million clients with total Assets under Management of more than US$35 billion. Founded as a brokerage firm in 1975, PhillipCapital today offers a comprehensive suite of financial services to retail and high-net-worth individuals, family offices, as well as corporate and institutional customers.
As an active advocate of financial literacy for all ages, PhillipCapital believes in the importance of holistic wealth management, including planning for retirement and beyond. PhillipCapital is supporting this initiative as part of the firm’s efforts to foster financial literacy among the next generation of retail investors.