Increased demand for Peruvian foodstuffs in Vietnam

  • Peru’s
    Export and Tourism Promotion Agency (PROMPERÚ) is promoting chia, quinoa and
    cranberries on the Vietnamese e-commerce platform Chopp
  • Peru
    is promoting table grapes in AEON and Central Retail supermarkets during
    December

HO CHI MINH CITY, VIETNAM – Media OutReach – 23 December 2021 – Peru is continuing its strategic plan to
consolidate its exports in Asian markets such as Vietnam, where its food
exports grew by 18.8% between January and October 2021. The sector recorded
sales of US$4.6 million, a significant figure compared to its sales of almost
three million dollars in 2020.

 

Fresh grapes are among the most
sought-after Peruvian products in Vietnam, with exports growing by 32.9%
between January and October 2021 compared to the same period in 2020. This
fruit is the third most important in this market, with a volume of 143,056
million tons last year, and Peruvian grapes are steadily increasing their
share.

It is worth highlighting the high fruit and
vegetable consumption in Vietnam, with 104 kg of fruit and 204 kg of vegetables
per capita per year, representing 300% and 52.2% more than the global average
respectively.

This is a market with huge growth potential
for Peruvian fruit and vegetables. After grapes, the Peruvian products most
popular with the Vietnamese are Brazil nuts, quinoa, black-eyed beans and
chopped ginger.

Peru is the leading supplier of quinoa to
Vietnam, a product that has established itself as the most dynamic this year in
terms of growth, with exports up by 206.2%.

To continue Peru’s consolidation in the burgeoning
Vietnamese market, various promotional actions are being rolled out both online
and offline, such as the “Super Foods Peru weeks” in collaboration with
Chopp, the leading e-commerce food platform in Vietnam.

The promotion of chia and cranberries on
this platform will run for two weeks starting from 20 December. It will be
followed by other promotions, most notably for fresh seasonal Peruvian table
grapes, which will be available in physical stores from late December. Special
displays of Peruvian superfoods will be featured in 25 supermarkets of the two
leading retailers – Central Retail and AEON Vietnam – as well as tasting
sessions in six AEON supermarkets.

PERU IN
ASIAN MARKETS

The main
destination markets for Peruvian agri-food products in Asia in 2020 were China
(US$182 million), Hong Kong (US$158 million), South Korea (US$116 million) and
Japan (US$89 million).

In South-East Asia, the main destinations are
Indonesia (US$11.5 million), Malaysia (US$6.4 million),
Thailand (US$8 million), Vietnam (US$4 million) and Singapore (US$1.4 million).

 

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