India Bike Week 2022 rides with CEAT as the Official tyre sponsor

Mumbai, 07 December 2022: India Bike Week 2022, Asia’s largest gathering of leisure biking and motorcycle riding enthusiasts in the Indian subcontinent, was organised in Vagator, Goa on 2nd – 3rd December 2022.

CEAT, India’s leading tyre manufacturer, was the official tyre sponsor for the three-day mega event that saw participation from over 15,000 riders from across India.

India Bike Week provides a platform for biking enthusiasts to meet like-minded people for a fun-filled biking adventure weekend. Each year the event sees participation from biking enthusiasts across the country regardless of their bike and biking experience. Club Wars, Loudest Bike and Burnout were some of the events that saw the highest number of participants this year. Enduro Hill Climb and Mud Rush exclusively sponsored by CEAT were crowd pullers that saw bikers display their off-roading skills.

Speaking about the association with India Bike Week Mr. Lakshmi Narayanan B, Chief Marketing Officer, CEAT said, “It is our pleasure to be the official tyre sponsor for Asia’s biggest biking event. We were overwhelmed by the enthusiasm and participation of bike riders from across India, which also saw one of the most diverse set of riders. IBW is a great platform for riders to display their riding skills and CEAT was glad to create riding events like ‘Hill Climb’ and ‘Mud Rush’ which gave a new opportunity for riders to push their vehicle and their skills.”