New Delhi: 18th July 2023: IndiaMART, the leading online B2B marketplace once again proves that they are also one of the leading innovators in humour-infused marketing with the launch of their new brand video, “No vacation, only business? Not cool”. This crisp and witty brand video is set to bring laughter and a dose of amusement to its viewers.
In an age where attention spans are shorter than ever, IndiaMART has once again proven their mastery in capturing hearts and minds with their ingenious content marketing approach. This is not just another run-of-the-mill promotional video; but an integral part of their ‘IndiaMART, Aur Kya!’ series. It reminds the need for digitization of Indian Businesses and how IndiaMART has created a one-stop expert for the MSME sector by providing solutions for all their business needs.
In this small 40-second video, IndiaMART pulls off the impossible: blending humour, creativity, and communicating the desired message in perfect harmony. The plot revolves around a small business owner clad in winter gear and the sad faces of his family. Eventually, the reason for the sad faces finds revelation—the promise was of a Swiss holiday. But business responsibilities took nowhere near Europe, but to the local photo studio with the Alps in the backdrop!
Who can resist not to be sad, if such a fate befalls?”
“We wanted to create something that could cut through the noise of traditional advertising,” said Dinesh Gulati, the COO of IndiaMART. “Small business owners often find themselves playing the role of a one-man army, tirelessly managing and growing their businesses on their own. As their businesses flourish, prioritizing vacations and quality family time becomes increasingly scarce. But over time, we have transformed our platform into a one-stop expert solution for all their business needs, accessible with just a click. Making it easier for them to choose both #VacationBhiBusinessBhi. Humour acts as a powerful tool to connect with our customers on a personal level, and this film does that effectively!”