Indian Period panty market to reach $ 13 million by 2025, growing at a CAGR of 21 percentage, HealthFab insights

-Due to increased Internet exposure, period panties are widely used, which will help the industry grow.

– The emergence of numerous brands in India will support the expansion of the regional market in the near future.

Menstrual underwear, also known as “period panties,” is one of the more cutting-edge sanitary products available in the market today. Period underwear is available in a variety of absorbency capacities, such as Lite, Heavy, Ultra. Typically, online distribution channels are used to order period panties. Companies in the market expect to see greater sales of this product due to the higher Internet penetration across major developed and emerging countries.

New age intimate care brand,HealthFabhighlights significant trends and growth factor for the Indian Period panty market. It has anticipated that the Indian Period panty marketto reach $ 13 million by 2025, growing at a CAGR of 21 percentage.

India is one of the strongest growing economies in Asia. Increasing awareness about female health and hygiene along with the demand for cost effective feminine hygiene products drives growth of the market in this country. Also the rising demand for period panties from increasing working women professional population in the country has further driven growth of the market.

HealthFab further indicated that because of better product quality & greater product knowledge, the usage of reusable sanitary protection products has significantly increased over the last 6–8 years. Government programmes are also helping to raise awareness of period care products. For instance, the Indian government has launched a number of initiatives to inform and educate women and girls in rural areas about periods and period care products. As a result, women are rapidly adopting new period care products, which is predicted to boost the market for period panties overall growth in the years to come.

Besides, reusable period panty demand is increasing as a result of consumer product knowledge through social media channels and user comfort after a single usage.

“There are various growth boosters for this market. The fabric used to make period panties is ratherhighly absorbent. Due to this fabric’s capacity for high levels of comfort, a notable increase in its demand is being seen in many regions of the world. This reason is driving up period pants sales and thereby the global market. Also, antimicrobial qualities can be found in period panties. Similarly, this product’s design helps in preventing stains. In addition to this, the product’s stain-resistance contributes to its higher acceptance. Additionally, a rise in the global population’s propensity for keeping their personal hygiene and wellness is driving up demand for period panties.” Said Mr. Kiriti Acharjee, Co-founder, HealthFab.

“Companies operating in the period panties market are concentrating on introducing cutting-edge products keeping in mind, the design, fit, comfort, environment, cost effectiveness and versatility. As a result, they are spending more time and resources on research and development in order to launch better products in the market for period panties. Besides there has been a noticeable increase in awareness of period underwear and eco-friendly products.” Further added Mr. Kiriti

HealthFab also pointed that the majority of well-known brands of reusable underwear are already available on tech-driven marketplaces and websites. Potential customers are those using commercially manufactured products in e-commerce transactions. The current projected total user base is 5 crore when all the factors are taken into account. In addition, urban areas currently account for 75% of demand, with rural areas accounting for the remaining 25%.

India is one of the strongest growing economies in Asia. Increasing awareness about female health and hygiene along with the demand for cost effective feminine hygiene products drives growth of the market in this country. Also the rising demand for period panties from increasing working women professional population in the country has further driven growth of the market.