India’s first Financial Literacy platform for school and college children, Finkeyz aims to nurture a financially-enabled world


Mumbai:- Most adults invariably regret one thing in life – starting late on their financial journeys.

Mumbai-headquartered Finkeyz is a start-up that aims to stop just that and bring about a radical change in the lives of young Indians by filling in the critical gap of financial literacy. The company believes financial education is one of the keys to a better life.

Founded by Pratik Shah, an alumnus of IIM Ahmedabad, Finkeyz aims to create a financially-aware world with FinSmart, its unique Financial Education & Enablement Program for children and young adults.

“As parents, we enable our children -and make them responsible for their school education and other activities. But we somehow fail to enable our kids for Finance, a skill that will play a significant role in their lives. Finkeyz has taken over that mantle. We educate younger generations on Finance and get them started on their journeys too,” says Pratik Shah, Founder of Finkeyz.

Finkeyz financial literacy course for school and college children is designed and advised by the alumni of prestigious institutions such as IIM-A, IIM-C, National Payments Corporation of India (NPCI), Goldman Sachs, and Tata Class Edge, to name a few.

To deliver effective financial education, the financial edtech company has formulated a discussion and conversation-based curriculum, backed by family-oriented projects so the student gets a hands-on understanding of the key financial concepts and their real-life applications.

Shah says, “Let’s admit it – learning finance via videos is tedious. To bring forth interaction and adaptive learning, we have consciously opted for live classes by qualified instructors. The curriculum encourages students to think, query, brainstorm and get involved as the teachers expose them to different financial concepts. Moreover, our Enablement Program ensures students keep applying their knowledge in the practical world.”

While Finkeyz has launched FinSmart, its flagship financial literacy program in India, the company plans to go global and aims to become the largest and most-trusted financial education and enablement program for children and young adults worldwide.

Finkeyz is a bootstrapped start-up not funded by any external investor.

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