KUALA LUMPUR, MALAYSIA – Media OutReach – 11 January 2022
the spirit of traditions and sharing prosperity with your loved ones, Anchor
Food Professionals ushers in the Lunar New Year with a rich and meaningful
campaign. The campaign highlights the use of premium New Zealand butter in
baking and culinary creations, providing Malaysians the opportunity to create
their own “golden experience” by sharing the true Butter the Golden
Indulgence with their loved ones.
The Lunar New Year celebration is an
auspicious occasion as we send blessings, gifts and wishes for health and
prosperity to each other. Traditionally, red packets or better known as
‘angpao’ is given to the younger ones. It is also customary to send gifts like
mandarin oranges and cookies to each other in hope for a happy, healthy, and
successful year ahead. “The Lunar New Year has always been about sharing the
gift of wealth and blessings with our family and friends. This New Year, Anchor
Food Professionals invites Malaysians to partake, project and share the golden
experience through our activities using Anchor’s rich and creamy natural
butter. Experience and enjoy a rich and quality buttery indulgence to be shared
with your loved ones”, says Jack Tan, Food Service Director, Fonterra Brands
Anchor’s rich and creamy natural butter,
made from 100 percent pure New Zealand milk, provides every household the
buttery goodness they need this Chinese New Year. It has a rich and creamy
flavor that is ideal for cooking and baking as it brings out the natural
flavors of the ingredients that melt in the mouth. The brand also brings a
variety of rich buttery activities that seek to deliver an elevated golden
butter experience through their festive Butter the Golden Indulgence
Offering a variety of on-ground activities
and educational digital contents to further enhance the golden experience, The
Blind Taste Test Challenge – a mystery find is the first activity in which
viewers will be given a taste test to learn more about the differences between
genuine butter and margarine. In aim to educate audiences on the usage between
natural butter and margarine, a range of digital content will be shared. This
engagement will focus on the purity and quality of Anchor’s New Zealand source of
dairy, which provides a differentiated richness in the taste of real Anchor
Butter. The rich and creamy texture from pure New Zealand butter is best suited
for this year’s prosperity baking for an appealing and flavorsome results.
Apart from its core functions as a
foodservice arm, Anchor Food Professionals also played a responsible role in
assisting the baking community and food operators afflicted by the epidemic.
The team worked together in dialling up marketing efforts and packaged business
solutions through partnerships with local outlets across Malaysia. Anchor Food
Professional also reached out to over 6,800 local home bakers through a unique
baker’s program – targeted at equipping small, micro-businesses and home bakers
with the skills, advice, training, and the right platform they need to take
their company to greater heights. “The company values innovation not just in
producing products, but also in packaged business solutions that assist local
community partners in growing their enterprises,” adds Jack Tan, Food
Service Director, Fonterra Brands Malaysia.
Anchor Food Professionals will also be
organizing a series of engagements to drive footfall to the local bakeries and
restaurants that are part of the Anchor baker’s programme, where audiences can emerge
into the golden experience firsthand, and witness how natural butter creates
exceptional food creations. Those interested to take part in this exciting
engagement, can simply head over to any of Anchor Partner Stores to have a mouthful of buttery goodness.
Furthermore, the Anchor New Zealand Butter, which is the key highlighted
product for this Lunar New Year campaign, will also be available in most retail supermarkets and outlets, including Shopee and Lazada. Audiences can also join in the golden
experience respectively, via the #CookWithAnchorDairy recipe hub.
Doubling up on the golden experience,
Anchor Food Professionals further excite Malaysians with the Anchor Butter CNY Contest, happening from 1 December 2021 to 31
January 2022. Participants can stand a chance to win up to RM62,888
worth of prizes. To participate, simply log onto the Anchor Golden
Indulgence Contest website with a minimum purchase of RM30 receipt worth of
Anchor Butter products from any store and scan the QR code provided to fill up
a contest participation form.
Anchor reinforces its 135 years of dairy
knowledge by providing on-going assistance and supply to over 10,000
restaurants, home bakers, and cafes across Malaysia to further enhance the New
Year celebration. In addition to the quality-driven products, Anchor Food
experts provide hands-on experience, culinary ideas, and expert coaching from
highly qualified food professionals to help local food establishments develop
enticing food creations.
For more information on Anchor Food
Professionals and the campaign, visit the Anchor Food Professionals official website, or follow our social pages at www.facebook.com/AnchorFoodProfessionalsMY and www.instagram.com/anchorfp.my/.