IndusInd Bank scales up the Cricket World Cup experience by bringing cricket fans to #CheerForGreatness

Bangalore, November 06, 2023: As the ICC Men’s Cricket World Cup 2023 breaks records, IndusInd Bank takes center stage with its ground-breaking campaign, #CheerForGreatness. This initiative represents a significant stride in enhancing the cricketing experience for fans nationwide, further reflecting India’s continued pursuit of greatness in various domains.

IndusInd Bank, a Global Partner of the ICC, believes in the power of sports, which transcends boundaries, permeates cultures, and fosters lasting emotional connections among fans.

A key highlight of the campaign, the ‘Anthem Companion Programme’, epitomizes the campaign’s ethos of unity and respect for the respective participating country’s national anthem across the globe, creating a memorable experience for the children of employees, customers and stakeholders who participated in the Anthem Companion programme. The campaign’s diverse branding initiatives within the stadium and engaging social media contests for exclusive match tickets further solidify IndusInd Bank’s enduring legacy in the hearts and minds of cricket aficionados.

Mr. Soumitra Sen, Head – Consumer Banking and Marketing, IndusInd Bank, said, “We are thrilled to be at the forefront of the ICC Men’s Cricket World Cup 2023, not only with the integrated branding that comes along with the ICC association, but also on many other elements that add to the superlative fan experience. #CheerForGreatness’ campaign is one of many such initiatives that resonate with our unwavering dedication to sports and our belief in the capability of sports to bring out the best in every sportsperson and fostering lasting emotional connections. Celebrating India’s journey to global sporting eminence, the #CheerForGreatness’ campaign symbolizes our commitment to promoting the spirit of sports.”

With the ICC partnership, IndusInd Bank leverages seamless integration across various marketing channels, including social media, internal communication, hoardings, television, in-stadium branding, and experiential branding, creates a holistic and immersive experience for every cricket enthusiast, amplifying IndusInd Bank’s brand visibility and emotional connection with its customers and communities.

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