SINGAPORE – Media
OutReach – 6 January 2022 – As small enterprises and
prominent businesses alike are embracing the future of work, Influential Brands® conferred
recognition on brands and employers who stood strong in their commitment to excellence.
Backed by a robust market
survey in Asia with the participation of 15,000 consumers and an anonymous survey of more
than 10,000 employees, 32 companies are named the “2021 Asia’s Top
Influential Brands”, 5 companies are named “2021 Thailand’s Outstanding Brands” and
5 companies are crowned “2021 & 2022 Asia’s Top Employer Brands”.
A strong brand equity and
company culture have been proven to be the key which enables
businesses to weather through a crisis like the COVID-19 pandemic. The 32
companies cited by consumers as their preferred choices are AOX, Bangchak,
Beijing Tong Ren Tang, Bio-Home, Canadian 2for1 Pizza, Central Department Store,
Chow Tai Fook, CP, EB Foods, Ecovacs Robotics, Eu Yan Sang, Family Mart,
Holistic Way, IG, Krispy Kreme, Siam Makro, MindChamps, Muang Thai Life
Assurance, Naturel, NTUC FairPrice, NTUC LearningHub, Pigeon, Pokka,
PropertyGuru Group, Rajdhevee Clinic, Refresh, SparSha, SUU Balm, True
Corporation, Thai Life Insurance, The Mall Group, Tops Market.
their branding efforts to engage customers and provide an excellence
experience, 5 companies from Thailand were recognised as Outstanding brands. Those
are: FWD Insurance, Major Cineplex Group, Winner Group Enterprise, Techno
Medical and Lamina Films.
5 companies were awarded
with the title “2021 & 2022 Asia’s Top Employers” for their outstanding achievements
engaging their employees and building a healthy and meaningful company culture.
Those are: Siemens, PropertyGuru Group, Watsons Singapore, The National
University Health System (NUHS) and JustCo.
Mr. Jorge Rodriguez,
Managing Director of Influential Brands® said, “To emerge top in consumers’ minds during
such a time is a testament that extends beyond a commendable or well-thought out crisis response. The
common thread among the Top Brands is their emphasis on innovation, consistency in promise delivery
and many faithful years of serving market needs. Such efforts are valued by
consumers and are in turn reflected in the market sentiment. I would like to
congratulate all Top Brand Winners for their well-deserved win, especially
during this exceptional time.”
BRAND LEADERS ARE GLAD TO WIN THE HEARTS OF CONSUMERS
“FairPrice is privileged to be entrusted
with this prestigious award for the seventh consecutive year. This is only
possible because of the trust accorded to us by consumers,” said Mr.
Seah Kian Peng, Group CEO, FairPrice Group.
“We are excited and humbled to be voted a
3rd-time winner of this award. PropertyGuru is on a mission to help Southeast
Asians make confident property decisions and aspires to be a brand of trust,
supporting people to find, finance, and own their homes. Being recognised as
the most influential brand gives us the confidence to keep raising the bar and
deliver towards higher aspirations,” said Mr. Bjorn Sprengers, Chief
Marketing Officer & Head of FinTech of PropertyGuru Group.
“MindChamps started out as an idea with a
passion to fill the gaps in education. To be able to bring that idea to
fruition and make a positive difference to the next generation is an honour and
we are grateful to be accorded this award for 7 years running. This is a
testament to the trust our students and parents have in our research-backed
curriculum and delivery,” said Mr. David Chiem, MindChamps Founder
CEO and Executive Chairman.
“We are honoured to be conferred the
title of Top Influential Brand under the categories of Health & Wellness
TCM Retailer, Bird’s Nest and Essence of Chicken, based on a nation-wide study
on consumer preferences by a leading research agency. We are truly humbled by
the continued support we received from our valued consumers and partners as the
Influential Brands awards
recognise brands that have
achieved a great standing with consumers in addition to the brand’s continuous
drive towards brand excellence. Staying true to our value of ‘Caring for
Mankind’, we stay focused on empowering our consumers with the best health and
wellness solutions to lead an active and healthy lifestyle,”said Ms.
Serene Seow, Managing Director of Eu Yan Sang Singapore.
TOP EMPLOYERS ARE RECOGNISED BY THEIR VERY OWN EMPLOYEES
employees are also primary stakeholders of an organisation and how they are
managed is consequential on how well organisations can neutralise external
threats or capture market opportunities.
At a time where the labour
market is faced with great uncertainty and employee morale is at an all-time
low, Siemens, PropertyGuru Group, Watsons Singapore, The National University
Health System (NUHS) and JustCo are lauded by their own employees through
anonymous surveys as excellent employers.
These five companies were
awarded with the title “2021 & 2022 Asia’s Top Employers” for scoring above
international benchmarks. They surpassed industry standards in having meaningful employee
engagement, strong alignment between employee & company culture and
relevant HR practices in this digital age. The company culture and employee
engagement assessment were conducted in collaboration with aAdvantage
Consulting firm, Influential Brands’
Dr. Thai Lai Pham, CEO of
shared, “Behind such recognition is the unwavering commitment from our team to
support the industries that form the backbone of our economies, making it more
resilient, productive, and sustainable. Congratulations Team Siemens! I’m proud
to work with all of you in transforming the everyday lives of billions of
people across Asia by creating technology with purpose.”
When asked about what has
been Siemen’s approach in ensuring productivity, Dr. Lai shared, “I see team empowerment as a top priority.
Empowerment doesn’t mean delegating everything and only showing up for
ribbon-cutting ceremonies. It means being there when it matters most, while creating
a self-sufficient, accountable team that can handle everything else. You trust
the team to do the work, and the team trusts you to be there when they need
Ms. Priscilla Teo, Group
Chief Human Resource Officer of NUHS shared “The National University Health System
(NUHS) is a dynamic organisation with professionals from diverse backgrounds.
Across our institutions, our employees are dedicated to delivering leading-edge
patient care, research, and education. The award affirms our effort and commitment
to providing a work environment that is conducive and engaging for our 15,000
staff. Be part of the OneNUHS family and explore a purposeful career with ample
opportunities for personal growth and development!”
Speaking on how NUHS has
been adapting their engagement strategy to suit the evolving needs of NUHS
employees during this COVID-19 pandemic, Ms. Teo added, “COVID-19 has been stressful for our healthcare
professionals. Recognising the critical need to focus on employee well-being
especially during this period, NUHS has set up a dedicated Well-Being Office in
2021 to drive cultural and systemic change to enhance our staff’s health and
mental well-being. In addition, all our institution leaders have stepped up
their effort to communicate extensively to all our staff, keeping them abreast
of key updates, and rallying everyone to come together as oneNUHS to hold the
defence line for Singapore.”
Mr. Wan Sing Kong,
Chief Executive Officer of JustCo shared, “JustCo is honoured to be recognised by
Influential Brands as Asia’s Top Employer (Co-working Category). We dedicate
this award to the entire JustCo team across Asia-Pacific. You are truly the
greatest bunch that makes work better for everyone!”
Summing the critical
factors that drove success in employee engagement at JustCo, Mr. Kong
commented, “Overall, I would say that it is the trust that employees have in
the leaders and our strong ‘family’ culture where people genuinely care for and
support one another, and the ability to put the right people in the right job
so they enjoy what they do. Our leaders in JustCo are purpose driven, care for
and support their team members. We do so by providing opportunities for them to
grow professionally and learn new skills, recognizing the contributions of good
performers, and showing our appreciation to long service staff and those who go
the extra mile to get things done”.
Ms. Irene Lau, Managing
Director of Watsons said, “Watsons Singapore is honoured to be recognised as
2021-2022 Singapore’s Top Employer in Health & Beauty Retailer category. We
recognise that people are our greatest assets and we are committed to providing
a safe, healthy, supportive, and discrimination-free environment for all
employees. We believe in fostering a culture of people development where
employees receive the right tools and training to optimise their performance
and growth within our company. The pandemic might have disrupted how we work,
but we are determined to overcome the odds and stay connected via digital
innovations. Together, we can achieve more through synergy and collaboration!”
“When employees are
engaged, the workplace is filled with positive vibes and employees will be
happier, more productive and in turn, work cohesively together to lead the
business to successful outcomes. We believe that a consistent effort to engage
our staff is more than introducing new benefits; it requires a relentless
commitment to the cause. In all our actions, we focus on our people and organisational culture ensuring that their
with our business strategy,” she added.
Ms. Genevieve Godwin, Chief
People Officer of PropertyGuru Group shared “I am delighted to accept this award as Asia’s
Top Employer in the Technology industry. We believe every employee can make a
real difference at PropertyGuru Group. On our journey to help people make
confident property decisions, we will stay true to our culture and values and
continue to focus on the engagement, wellbeing, and development of our
employees across Asia.”
GALA EVENT TO
MARK THE CELEBRATION WITH AWARDEES
secret to success is often said to be good leadership.
As part of the recognition
of the Champions of Business Excellence, Influential Brands and its Thailand
partner, Neo Target, a leader in
the corporate reputation field in Thailand recognised Thailand Business Leaders
at the 2021 CEO Asia Summit. 100 Thailand C-suite executives came together
in Bangkok on Monday, 20th December, to recognise the top achievers among their peers,
including the Top CEOs and Outstanding Leaders of the Year.
The Guest-of-Honour for the
CEO Summit was Mr. Supattanapong Punmeechaow, Deputy Prime Minister and
Minister of Energy, The Kingdom of Thailand.
He said “I would like to
thank Influential Brands and Neo Target Company
Limited for organising the “2021 Asia’s CEO Summit & Award Ceremony” to
honour all the top leading brands in Asia who are with us tonight. Covid-19
pandemic has been making everything more challenging than ever. Given the
pandemic, I still believe
that strong leadership in an organization is important. People are the key to every
challenge and success. I urge us all to take this opportunity to empower our
team and community to be ready to cope with all new coming challenges which may
surpass the current pandemic and transform your organization post-covid
together. Congratulations to all the promising awardees once again.”
total of 8 Business leaders took the honours:
2021 Thailand Top CEOs: Mr.
Chatchai Sirilai, President of GH Bank, Dr. Narong Thasnanipan, President and
CEO of Seafco, Mr. Sara Lamsam, CEO of Muang Thai Life Assurance, Mr. Sithi
Panupattanapong, Chairman of Synphaet and Mr. Somchai Lertsutiwong, CEO of
Advanced Info Services.
2021 Thailand Outstanding
Leaders: Dr. Ausanee Mahagitsiri Leonio, President of King Food Group, Ms.
Kanlayanee Kongsomjit, President of TKK Corporation and Mr. Oliver Kittipong
Veerataecha, Chief Brand and Communication Officer of True Corporation.
The business leaders were
chosen based on a mix of factors, including leadership, innovative mindset,
reputation as well as the company’s financial performance.
Mr. Jorge Rodriguez,
Managing Director of Influential Brands, said: “This year, we are delighted to honour C-suite winners from
Thailand. I would like to congratulate all the winners for their exceptional
leadership in their respective companies, industries and communities.”
Mrs. Vannee Leelavechbutr,
Founder & Chief Executive Officer of Neo Target, added: “The 2021 CEO
Summit & Award Ceremony is more than just an event for celebration. We aim
to make it a platform
for prominent executives and brand owners across Asia to collaborate and grow
beyond national levels.”