Jos Alukkas partners with MMTC-PAMP to offer 24K, 999.9 purest Digital Gold

Bangalore, 28th September: MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold & silver refinery has announced a partnership with jewellery retail group Jos Alukkas. Jos Alukkas is a name to reckon with in the jewellery industry. Designing jewellery in gold, diamond and platinum for over five decades, Jos Alukkas is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. The jewellery brand has become a trusted name in quality, innovation, and trendy jewellery, with 40-plus showrooms and an online store too.

This partnership adds another platform for people to purchase MMTC-PAMP’s 24K, 999.9 purest digital gold. Digital gold is a convenient way of buying 24 Karat gold backed by physical gold that is insured and stored in secure bank-grade vaults at MMTC-PAMP’s state-of-the-art refinery.

By logging onto the Jos Alukkas Digi Gold online platform (, one can purchase 24K, 999.9 purest gold from Re 1 onwards. The gold purchased is directly allocated by MMTC-PAMP against the user’s name, after which an equivalent amount of gold is maintained in gold vaults. This gold is stored in its physical form in secure refinery premises.

Commenting on this partnership, Mr Vikas Singh, CEO and MD of MMTC-PAMP said, “We are happy to announce our partnership with Jos Alukkas. They are a name to be reckoned with in the jewellery industry and we believe that this step will help us expand our offering to a wider market. Digital Gold is a dynamic investment instrument that is highly liquid and allows investors to buy/sell 24K, 999.9 purest gold any time of the day. It is a 100% secure new-age tool for investment, and we believe that it will be of great value for millennial and Gen Z investors.”

The launch event was held on 28th Sept 2022 at the flagship store of Jos Alukkas in Bangalore. At the heart of this alliance, Managing Directors of Jos Alukkas – Mr. Varghese Alukka, Mr. Paul J Alukka, and Mr. John Alukka, were present along with Mr. Harshit Gupta, Head – Digital Gold at MMTC-PAMP and other dignitaries to officially launch this association.

The gold purchased or received on the Jos Alukkas Digi Gold account appears on the ‘Gold Locker (Wallet)’ which is a visual, digital representation of your MMTC-PAMP digital gold account balance. MMTC-PAMP backs every paisa of digital gold purchased by the customer with equivalent amount of physical gold in their bank-grade insured and secured vaults. This physical gold is further audited by a third-party Trustee, which ensures that the gold purchased by the investors is safe and accounted for.

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