JSW Paints transforms Kali-Bari temple in New Delhi

New Delhi – July 4, 2022: JSW Paints, India’s leading environment-friendly paints company and part of US$ 22 billion JSW Group, transformed the Kali-Bari temple in Paschim Vihar, New Delhi. This temple is managed by the Paschim Vihar Bengali Association (PVBA) and attracts more than 400 devotees every day. Over the past few years, the temple walls had developed cracks and the paint on these walls had worn off due to moisture.

The JSW Paints team undertook with its Star contractor partners, extensive repainting of the temple internally and externally with the Aurus Regal range of wall finishes from JSW Paints product portfolio. The Aurus Regal range is thoughtfully designed to provide rich and durable finish for interior & exterior walls. The temple has multiple rooms across two floors for conducting daily aartis and other social activities. It had yellow walls with red highlights which were replicated while repainting by the JSW Paints team. The temple includes a library cum reading room, a physiotherapy center and an auditorium for live performances and social activities on various occasions. It has been reopened for the public.

According to Mrs Anuradha Bose, Chief Marketing Officer of JSW Paints, “The Kali-Bari temple has been a prominent place of worship for devotees and provides a significant support system for the communities in the nearby areas. The restoration and repainting plan was intended to conserve the culture and haven of the local residents of Paschim Vihar. Our Aurus Regal range of interior and exterior wall finishes was well suited for delivering a long-lasting finish to this beautiful temple.”

About JSW Paints: JSW Paints is India’s leading environment-friendly paints company and a part of the diversified US$ 22 billion JSW Group. JSW Group is India’s leading conglomerate with interests in sectors such as steel, energy, infrastructure, cement, sports and venture capital. Launched in May 2019, JSW Paints aims to inspire consumers to Think Beautiful, in an effort to maintain a green footprint. It extends “Think beautiful” to every aspect of the way the Company conducts its business, right from offering environmental-friendly portfolio of water-based paints to its thoughtful disruption of “Any Colour One Price” aimed at bringing pricing transparency to paints. The JSW Paints Buddy is another such initiative wherein consumers are offered personal attention & assistance in colour and product selection. The company currently has two manufacturing units, a Decorative Paints facility at Vijayanagar in Karnataka with a combined capacity of 150,000KL per annum and an Industrial Coatings facility at Vasind in Maharashtra. Within a short span of time, it has become the largest Industrial Coil Coatings company in India. JSW Paints is endorsed by well renowned Bollywood actors Alia Bhat and Ayushmann Khurana.

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