28th June 2022, New Delhi/Mumbai (INDIA): Bringing a new range of vegan cheese for cheese lovers, Katharos, India’s homegrown vegan and plant-based artisanal food company, introduces the world’s first watermelon seed-based cheddar & mozzarella that grates and melts beautifully.
Made with ingenious ingredients, the newly launched range of cheese is rich in texture and taste. It is not only free of trans-fat and cholesterol but also nut & soya free, making them more sustainable for the environment and pocket friendly. The 200 gm pack of cheddar and mozzarella is priced at INR 250. The newly launched cheese is loaded with flavour, contains zero cholesterol and is produced without practising any animal cruelty.
Katharos foods aim to revolutionize the plant-based, sustainable food industry in India. If you love cheese but are conscious of the trans fat, dairy products and gluten used, then Katharos cheese is your best friend. The brand produces a range of high-quality vegan food products and offers guilt-free indulgence with healthy alternatives. It plays a crucial role in catering to health & fitness enthusiasts, people with lifestyle ailments or allergies, eco-conscious individuals, millennials, GenZ, and flexitarians.
Founded by Jasmine Bharucha in 2019, Katharos Foods has deployed modern plant biochemistry and deep food science to create a brand of clean plant-based alternatives to dairy products. In order to give her fellow cheese lovers alternatives that are sustainable, nourishing, and rich in protein, Jasmine has built a company out of her love and passion for food and cheese. Now that the stress is gone, you may indulge in the cheesiest pizza, pasta, mac & cheese, nachos or tacos. Katharos has also been awarded the ‘Best Vegan Cheese in India’ for 2021 by PETA, the brand currently operates on a bootstrapped model and is powered by an all-woman team.
Jasmine Bharucha, CEO & Founder, Katharos, said, “We are delighted to add the world’s first watermelon seed-based Cheddar and Mozzarella to our product line. These cheeses are not only nutritious but also rich in texture and flavor. We firmly believe in bringing healthy and affordable plant-based products to people. This is another step towards appeasing the cheese cravings of steadfast and transitioning vegans. ”
All the plant-based cheese varieties by Katharos – feta cheese, pizza cheese, cheddar, mozzarella cheese blocks, cheese spreads, and cheese logs – are available on Big Basket and Urban Platter.