· As Presenting Sponsor, KFC India will extend support to the IDCA specially-abled cricket team as they participate in a prestigious DICC T20 champions trophy.
· KFC India is also the Principal Sponsor of IDCA specially-abled team India until the DICC Cricket World Cup for the Deaf to be held in 2023.
New Delhi, 3rd October 2022: Committed to promoting sports among specially-abled youths and nurturing true talent in the country, KFC India is the Presenting Sponsor of the Indian Deaf Cricket Association (IDCA) for the upcoming Deaf International Cricket Council (DICC) T20 Champions Trophy 2022.
As the presenting sponsor, the brand, under its KFC Kshamata programme, has extended support to the IDCA team as they participate in the prestigious international tournament. The extension of the collaboration for the championship trophy scheduled to be held in Sharjah, UAE from October 1st to October 9th is an initiative to strengthen the existing relationship.
KFC India is already in partnership with the deaf cricket governing body IDCA. It joined hands in 2021 as the Principal Sponsor of the IDCA specially-abled team India until the DICC Cricket World Cup for the Deaf to be held in 2023.
Elated with this collaboration, the President of the IDCA, Sumit Jain said, “KFC India came onboard in 2021 as Principal Sponsor and now they are also supporting us as Presenting Sponsor for the upcoming Championship Trophy. This collaboration is proof of their faith in our specially-abled Indian cricket team and commitment to promoting sports among the specially-abled community. We are looking forward to a long partnership with the brand and hope to perform well at the upcoming championship trophy.”
Speaking about strengthening the partnership with IDCA, Moksh Chopra, General Manager, KFC India, said, “With KFC Kshamata, we have been on a journey to maximize potential and support ability parity. Being ‘Principal Sponsors’ to the Indian Deaf Cricket Association, we are committed to further the sport of cricket by the specially-abled, drawing the spotlight on their talent and cricketing skills. It is a proud moment for us as ‘Presenting Sponsors’ to witness the team representing the country at the upcoming DICC T20 Champions Trophy. We wish them immense luck and success, cheering them on as fans & partners.”
The specially-abled Team India is set to face the competing countries in the DICC T20 Champions Trophy 2022 to be held in the first week of October. It will be a great opportunity for them to showcase their talent and promote cricket among other specially-abled communities in India. IDCA has also rolled out the #DareToDream campaign to promote differently-abled cricket and to drive other developmental aspects around the lives of the differently-abled youth in the country.