Bengaluru, 21st February, 2023: Magniflex India (Made in Italy), Europe’s No. 1 mattress brand, with a legacy of over 60 years, today launched its Fourth Franchise Store in Koramangala. The outlet was inaugurated by Mr. Anand Nichani, Managing Director, Magniflex India. The store will showcase a wide range of mattresses, including 6 premium mattresses, besides the Ergo bed. Beside each product, there would be stationed an expert, who will educate the customers on all the salient features of every model displayed at the store.
Mr. Anand Nichani, MD, Magniflex India, said, “Today, Koramangala has emerged as the hub for premium and luxury homes. We are seeing immense potential and positive response from people living in these areas as they have started providing greater priority to their health, as well as enjoying greater luxury in their bedrooms. This is our fourth franchise store in Bangalore, catering to the affluent consumers living in this area of Bangalore.
“Now, with the opening of the store in the neighbourhood, people can buy this premium product that is suitable for their comfort and lifestyle.”, adds Mr. Anand Nichani.
The outlet has an area of 800 square feet, providing adequate space to customers to experience the high-quality mattresses, exclusively Made in Italy. Each mattress is made with a view to cater to the needs of all members of the family without compromising on comfort and health. The store displays a range of premium mattresses, including Armonia, Magnistretch, Massaggio light, Carezza, Eco Paedic, Ricordo, Vitale Dolce and Ergo bed.
The store will also showcase its new collection “Armonia Memoform Dual”, crafted from a specially-designed fabric certified by NASA. This fabric contains spheres made of special wax that helps in adjusting to the shift in body temperature, i.e., it absorbs excess heat and releases it as and when the body demands, which helps in providing comfortable sleep throughout the night. This fabric is used for space suits worn by astronauts. The versatility of Armonia makes it particularly suitable to provide ideal comfort tailored for the customers. The mattress features a technology that divides the mattress into two cores that help provide different types of support, and thus make the product suitable for different physiques while ensure quality rest for people with varied comfort requirements.
Apart from Bangalore, Magniflex has presence in Mangalore, Mysore, Udupi, Shimoga, Davanagere and Hassan. The Company is planning to expand its presence in the Hubli, Belgaum and Bellary markets in the next fiscal year.
Currently, Magniflex India has over 69 stores spread across Bengaluru, Mumbai, Delhi, Pune, Hyderabad, Chennai, Rajkot, Coimbatore, Vijayawada, Vishakhapatnam, Bheemavaram, Jaipur, Nasik, Kolhapur, Mangalore, and Raipur. It aims to further increase its presence in the western markets as well as the eastern markets of India by the end of fiscal year 2022-23.