Making Every Drop Matter: Finolex Industries highlights the significance of saving water for a sustainable world this Water Conservation Day

India, 21st March ,2023 – Finolex Industries Ltd, India’s most trusted PVC pipes and fittings manufacturer, has maintained its endeavours to promote awareness about water conservation with numerous projects throughout the years. Finolex Pipes is proud to announce the release of its latest short film, titled “SAVE TODAY FOR BETTER TOMORROW”, highlighting the dire need to save water in our daily lives.

The film gives us a reality check by showcasing the consequences of neglecting water conservation and urges viewers to take action to protect this vital resource. The film features captivating storytelling with a strong message of saving water now, rather than waiting for the day when this critical resource is threatened.

Since 2008, Finolex Pipes has been a working in the areas of water conservation through its CSR partner Mukul Madhav Foundation. They have so far supported 80+ schools and institutions in Maharashtra, Gujarat, Rajasthan, Karnataka supporting more than 35000 children with RO water filters, 26 + water conservation projects completed in Maharashtra and Gujarat.

Type of water conservation projects include the following:

· De-silting the existing reservoirs and old Cement Nala Bands (CNB)

· Cleaning the reservoir and doubling its storage capacity

· Residual mixture was collected during the cleaning process which was useful for farmers to add to their cultivation.

· Solar Water Pump

· Increasing ground water level

· Cleaning and raising the level of percolation tank

· Beach clean up

· Water pipelines to villages and institutions

· Water tankers to households in summer

· Water tank in communities

· RO water systems

In addition, as part of world plumbing day the company invested in 100 meets connecting 6,200 plumbers from all across the country with the endeavour to create consciousness in this community to preserve water by installing pipes and fittings appropriately and fixing leakages.

Mr. Ajit Venkataraman, CEO of Finolex Industries, said, ” Celebrating Water Conservation Day is not only a reminder of the critical importance of water in our daily lives but also an opportunity to acknowledge the challenges we face in preserving this precious resource for future generations. Our high-quality products, long lasting pipes support our vision of water conservation and offer reliable protection against leakages owing to their superior built quality and renowned durability”

“We believe that storytelling is a powerful tool for creating change, and as a socially responsible company, we are proud to use our platform to bring attention to important environmental issues like water conservation. We hope that this film will sensitize and inspire action towards a more sustainable future” he further added.

Click here to watch the film

The film is part of Finolex’s ongoing efforts to promote sustainability and environmental stewardship, and it will be promoted on the company’s website and social media channels.

Know more about Finolex’s sustainability initiatives, visit

This is Finolex:

We are India’s most trusted PVC pipes and fittings manufacturer. Over the last 41 years, we have impacted the sanitation-plumbing and agricultural sectors with prudent investments across our value chain. Right from the sourcing of quality raw materials and resin production, to manufacturing, storage, transport, sales, marketing and even further downstream to include customer engagement

To stay focused on making superior quality pipes and fittings, and nothing else but that, for forty years, is no mean feat. Aligning every decision, every action, every resource towards delivering quality pipes and fittings. To choose to do just this one thing, and do it well. So that once our customers install our pipes, they completely forget about us. We take great pride in this dependable quality that has not only earned us ISO 9001:2015 certifications across plants, but also earned us the sincere affection of farmers, plumbers, homeowners, partners, associates and shareholders. They have all come to expect the world from us. Because that’s exactly what we expect from ourselves.

When we choose to diversify, it’s upstream with an open sea jetty to manage our raw materials, and downstream into last mile fulfilment. When we evolve, it has to be in our understanding of customer expectations and finding better machines and processes to meet those expectations. When we choose to expand, it is into newer markets, delivering our pipes and fittings to newer customers. And when we measure our growth, it is in reputation. The effect of which reflects in our bottom line – growing manifold in the last decade.

This quality focus is not just restricted to our products, but defines every aspect of our functioning. Whether quality support for our dealers, vendors and suppliers. Quality opportunities to our employees. Superior quality of life, education and health of the people we serve through our various social responsibility initiatives.

Over the last forty years, we have steadily added depth to our company, instead of spreading ourselves wide and thin. Consistently delivering the exact same products that fulfil the exact same promise. Every time. That’s what makes us a strong brand, with a strong network, and even stronger goodwill. We are Finolex Industries Limited.

Partners in Compassion:

Mukul Madhav Foundation (MMF), our CSR partner, is a registered charitable trust under the Bombay Charitable Act 1950. It has dedicated itself to uplifting underprivileged and vulnerable communities with opportunities that pave their path to success. Empowering them with educational facilities, hospitals, healthcare, sanitation and environmental support, social welfare and so much more. Creating a foundation for individuals, their communities and their environment to thrive. MMF also supports existing infrastructure and initiatives by helping them upgrade. We don’t simply donate funds, we endow dignity.

Comments are closed.