Medusa Beverages Pvt. Limited that brews its beer ‘Medusa’ in India has recorded maximum sales of beer cans with a market share of 17% consecutively for Three months (February, March & April, 2023) in Delhi.
Millennials in the metro cities are mirroring global trends and trading up to beer cans even for a higher unit price. The willingness to buy smaller cans has been an antidote to weak sales as consumers have shifted away from high to low alcoholic beverages and from bottles to cans. Medusa’s focus has always been on producing more cans as they are portable, recyclable, and provide better protection.
Medusa is based in India and has a national marketing division with unique and contemporary packaging. In Delhi, there are about 650 retail locations for beer, with some high-end cafés, with a distribution width of 90%. The brand opened its first brewery in Punjab, and there are more than 2000 retail locations where it is sold.
Founder, Medusa Beverages Pvt Ltd. Mr.Avneet Singh said, ” Creating a brand and making space for it is a tough job in today’s highly competitive market. I am glad & grateful that people have liked and appreciated our product, with this power and acceptance we really look forward to our further market expansion plans to become a PAN India player.”
Avneet further adds, “We always wanted to cater to the needs of the younger crowd in the market. Based on the increasing demand in the North region, we have now three new breweries which will make the brand accessible to a larger audience and expand our business in India.”
Soon, Medusa may consider releasing a moderate variation of the Premium beer. The brand is also considering to enhancing its “on-trade” presence in the following years.
The brand is currently available in 7 states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh, Himachal Pradesh, Silvassa and will soon be available in Uttarakhand as well.