MoEngage partners with Piramal Finance to Automate Processes and Positively Influence Conversion Ratios

One of India’s leading housing finance companies (HFCs), Piramal Finance, chose MoEngage’s integrated, one-stop engagement platform to deepen customer understanding and accordingly drive key strategic decisions.

Bengaluru, India, July 4, 2023 — MoEngage, the insights-led customer engagement platform, announced its partnership with one of India’s leading HFCs Piramal Capital & Housing Finance Limited, herein referred to as Piramal Finance. As part of the partnership, Piramal Finance aims to address various use cases throughout the customer lifecycle using MoEngage’s insights-led platform – thereby avoiding the need for manually combining data from different sources.

Piramal Finance, being a ‘digital-at-the-core’ franchise, aims to serve all lending needs of consumers and small businesses of Bharat through personalized differentiators and superior customer experience. A deep understanding of the customer cohorts, along with insights into their behavior and actions, lies at the heart of crafting an engaging experience, which results in improved conversion and revenue metrics.

“Being one of India’s leading housing finance companies, it is extremely important to understand customers, their affinity to spend, financial behavior patterns, and other valuable attributes that can be used to personalize their experience. We are delighted to provide Piramal Finance with all the right and actionable insights across their customer’s lifecycle. This will help the team provide relevant and tailor-made experiences guaranteed to delight, thus driving meaningful business growth”, said Yash Reddy, Chief Business Officer (APAC & EMEA),MoEngage, while talking about the partnership.

Offering housing loans, business loans, corporate financing, and personal loans, among other products, Piramal Finance is dedicated to bettering the financial outcomes of individuals and small businesses across the country. As on 31st March 2023, the company has a network of 404 branches across 26 states of India and over 3 million customers. It further aims to be present in 1,000 locations through 500 to 600 branches over the next five years.

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