MSIG Launches ‘Pledge A Difference’ Initiative To Assist Food Aid Foundation In Supporting B40 Families Through Difficult Times

KUALA LUMPUR, MALAYSIA – Media OutReach – 20 January 2022 – MSIG
Insurance (Malaysia) Bhd “(MSIG Malaysia)”, has partnered with Food Aid Foundation (FAF), a non-profit governmental
organization (NGO) that collects and
distributes food to charitable homes, volunteer welfare organisations, low-income
families and soup kitchens, to launch the ‘Pledge A Difference’ initiative.

As part of the
initiative, MSIG made a donation of RM50,000 directly to FAF, of which RM10,000
is channelled towards providing relief to victims of the floods that happened
in December 2021 and January 2022. The company is also encouraging the public to
donate to the charity in its name and has agreed to match those donations on a
ringgit-to-ringgit basis, up to a cap of RM30,000. Once the RM30,000 public
donation target is reached, MSIG will contribute an additional RM30,000 to FAF,
bringing the total donation to RM110,000.

Commenting on
the ‘Pledge A Difference’ initiative, MSIG Chief Executive Officer Mr. Chua
Seck Guan said, “It has been a tough year for many families due to the
ongoing pandemic and the floods that have devastated many areas. Many people
have lost their main sources of income or primary caregivers from Covid-19, and
suffered losses and damages to their properties from the floods. Through the
amazing work of FAF, we really want to help ease some of their burdens. We, as
the insurer who ‘sees the heart in everything’, are sure that MSIG customers
and the public will share this sentiment and contribute generously to FAF,
taking advantage of our pledge to match this contribution on a ringgit-to-ringgit
basis and therefore doubling the impact of their donations.”

are delighted to be working with FAF who does such worthy work. It only takes
RM75 to help one family, so we are hoping that our initial contribution,
combined with donations from the public and our pledge to match those
donations, will raise a total of RM110,000 for FAF and this will go towards
helping over 1,000 families in severe need,”
Mr. Chua.


interested in donating to FAF and taking advantage of MSIG’s matching
contribution pledge can find instructions on the process on the following
webpage: Donors can participate in the ‘Pledge A Difference’
initiative up till 25 January 2022.


Aid Foundation Chief Executive Officer Dr Dalphine Ong said, “We are very happy to be working with
MSIG Malaysia, to help vulnerable communities and families. We are grateful for
the support of both MSIG, its customers and the public whose contribution will
make a real difference in the lives of some underprivileged families who have
been hit by setbacks of the pandemic and then the floods. We encourage,
everyone, whether affiliated with MSIG or not, to visit our website and learn
more about our work at”

The ‘Pledge A
Difference’ initiative is just one of several initiatives that MSIG has
supported during the past few years as part of its ongoing Corporate Social
Responsibility (CSR) programmes, its effort to support a number of United Nations Sustainable Development
as well as various pandemic related relief
initiatives focused on providing support to the Ministry of Health (MoH) and
frontliners through the crisis.

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